Best Startup Marketing Resources

There is still a lot of buzz around using social media to get word out about your startup. And there continues to be some very entertaining and ...

Starting a business is exhilarating. Unfortunately, the "build it and they will come" theory doesn't hold much weight and those overnight success stories you hear about are often the result of behind the scenes years of hard work. Simply put, startup marketing is a unique challenge often times because of the limited resources, whether it's time, money or talent.

Getting your app discovered is the fundamental challenge every app marketer faces. With millions of apps across iOS, Android, Windows Phone, and other platforms, standing out in the boundless sea of available apps is becoming increasingly difficult. The best app marketers will pursue a comprehensive, well-rounded app marketing strategy that includes pre-launch work and post-launch work.

The following is a guest post by Leo Widrich, co-founder of Buffer, a smarter way to post on Social Media. [Note: I'm an angel investor in Buffer and love what they're doing] The Complete Guide to Getting Press Coverage For Your Startup Whoa, this guide was long, long, long overdue.

What should be a startup's main focus when it comes to marketing? Where do you start? What matters and what doesn't? I decided to ask top startup founders, leaders, investors, and marketers a simple question that would shed some light on how startup companies should be approaching their marketing efforts.