Will short form content be preferred over long form just as digital downloads have replaced CDs? With new applications such as Snapchat and Vine, exploding in popularity throughout the digital world, consumers are becoming accustomed to flash marketing and shorter messages. While long form content may never disappear, brands that embrace short form marketing will have an advantage over their competitors.
As a result of the ongoing social media revolution, we’re heading closer to a 140 character standard in messages, even in internal communication.
It doesn’t matter how much I try to tickle people’s’ minds – when I share heavier intellectual content on my personal Facebook timeline, I got a like or two, almost never a comment. But if I post a picture of a cat – it goes viral.
