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Updated by Lisa John on Feb 26, 2020
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Lisa John Lisa John
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Marketing Technology

This list will help marketers to help them in their marketing work.

User Experience (UX), Conversion Rate Optimization (CRO) News & Articles | MarTech Advisor

MarTech Advisor brings you all the latest news, expert research and articles on user experience (UX) / conversion rate optimization (CRO).

Data Governance News, Articles, Research & Insights | MarTech Advisor

Data Governance - Get the latest news, articles, trends, expert tips and research information on data governance at MarTech Advisor.

Display & Native Advertising News, Articles, Research & Insights | MarTech Advisor

MarTech Advisor provides the latest news on display & native ads technology, industry trends & research information. Get expert advice, ideas & tips on using display & native ads software tools / platforms to target your audience effectively.

Customer Experience News, Articles, Research & Insights | MarTech Advisor

Get all the latest customer experience (CX) news, trends, research & key insights by leading marketing experts on MarTech Advisor.

What is Customer Experience Management & Its Importance

Customer experience management is a concept that helps to decide how a company takes control of how it interacts with its customers. Here read a few tips about how good experience management can put your business on top.

What is Customer Data Platform & Its Importance | CDP Software

Customer data platform (CDP) is an important tool for any marketer. It helps you collect, control and clean your customer data. Learn more about – what it is and how it can transform your business to the next level. Read now!

E-Commerce News, Articles, Research & Insights | MarTech Advisor

MarTech Advisor provides the latest eCommerce marketing news, insights & research information. Subscribe to MarTech Advisor to stay up to date with eCommerce news.

Customer Data Management Platform - DMP/CDP News, Articles, Research & Insights | MarTech Advisor

Subscribe to MarTech Advisor to get the latest news, articles, trends on Data Management Platforms (DMP), Customer Data Platforms (CDP) and proprietary research information.

Sales Tech Trends for 2020

The terms sales automation, sales tech and sales enablement are all witnessing an increasing popularity among growth marketers as well as organizations across …

Best Marketing Automation Software Platforms & Tools for 2020

A marketing automation tool is a software that provides marketers with a platform to automate marketing activities. Let’s look at the top 10 marketing automation platforms for 2020 including HubSpot, Maropost, ActiveCampaigns, Mailchimp, Act-on, Keap, Sendinblue, Ontraport, Autopilot, Marketo.

What is Customer Lifetime Value (CLV)? Definition, Calculation, Model, Benchmarks, and Examples! | MarTech Advisor

Customer Lifetime Value (CLV) is defined as the net profitability associated with a customer for the entire relationship with that customer. Are you looking to read more about CLV? Read the importance of CLV, calculation methods, CLV models and benchmarks here with examples.

B2B Sales Enablement Best Practices for 2020

B2B companies are investing a huge amount in sales enablement tools. Here are 10 best practices to help you succeed with your sales enablement efforts.

What Is Mobile Ad Network? Benefits, Pricing Models, Types & Best Practices | MarTech Advisor

With the rapid pace of digitalization, mobile advertising will only become more important for advertisers and marketers in the future. This article explores the basics of mobile ad network and the different platforms and best practices that the modern marketer can make use of to amplify their advertising.

CRM - Customer Relationship Management News, Articles, Research & Insights | MarTech Advisor

CRM - Get the latest news, articles, trends, expert tips and research information on Customer Relationship Management (CRM) at MarTech Advisor.

Top 10 Best Email Marketing Services Software Platforms for 2020 | MarTech Advisor

Email marketing software platforms enable marketers to seamlessly integrate and execute email marketing campaigns. We summarize the ten best email marketing software platforms for 2020.

What Is Native Advertising? Definition, Components, Benchmarks, and Best Practices with Examples | MarTech Advisor

Native advertising is the form of advertising that adapts to the ad space. Learn about the native ad channels, components, benchmarks, and best practices.

Content Experience News, Articles, Research & Insights | MarTech Advisor

Content Experience - MarTech Advisor provides all the latest news, industry trends, expert advice, tips and research information on content experience.

Content Marketing News, Articles, Research & Insights | MarTech Advisor

Know about the future of interactive content marketing. Get the latest trends, news, expert tips, and best practices of content marketing on MarTech Advisor.