Wynthia Goh
Collection of online content that will be useful to anyone in B2B marketing and in channel marketing
Though it has recently been opened up to us mere mortals, the LinkedIn publishing tool was initially only given to the cream of the thought-leadership crop. The "INfluencers" Program went live back in 2012, with the main goal of allowing major movers and shakers in various industries to post valuable content directly on the LinkedIn[...]
Are you looking for cool blogging tools to enhance your business blog? The right mix of blogging plugins and widgets can make it easier to blog and also help you achieve your business goals. To help you keep up with the latest and greatest, we asked a group of blogging pros to share the favorite new tools they've recently discovered.
Businesses have been selling to businesses for quite some time now, but only recently has B2B marketing risen to a whole new level with advancements in online targeting, display advertising, and marketing automation. And thanks to the Web, the scale, precision, and cost-efficiency of those technologies are within reach of any B2B marketer, regardless of budget, looking to reach and educate audiences online.
By Carl Friesen published April 19, 2013 In a previous column, I talked about how a good content marketing strategy can lead to invitations for your organization's thought leaders to speak at relevant industry events. This time, let's take a look at how those public speaking engagements can, in turn, be repurposed and leveraged into new content marketing products.
Many B2B marketers are still trying to figure out social media for their companies. Years of product marketing driven writing, or content as we now call it, has honed their skills on features-based marketing. No matter how exciting your products and services are, this kind of marketing is boring.
If you are the person who is looking for some quick digital marketing strategies to build traffic and conversion for your B2B business? You are in the right place. This post takes you though 42 actionable data-driven (yes, lots of examples) B2B marketing strategies, that can be implemented in few minutes, without much effort.
