Social Media

If you are asking these questions you either haven't incorporated Social Media into your overall business strategy (public relations, marketing, customer service), or you just assume that your marketing (or capable employee) is taking care of it. But do you really know what is going on? This is where a Community Manager comes in.

Social Media links for Marketing, Public Relations and just plain old fun.

In this blog series on Social Business we had a chance to review how a local company - Jackson Triggs - is using social media and other digital marketing to support their business. As we have seen in the other posts, Jackson Triggs Winery has a very thorough online presence and customers engaged!

With 2015 round the corner, new trends are expected to emerge for different kinds of marketing. Social media marketing is no different as well. While some of the older trends will continue to rule, new social media trends are expected to occur as well.

In today's hyper-connected environment, risk comes in many forms and sometimes requires new approaches to risk management. Social media falls into that category, says Dave Kerpen, CEO of Likeable Local, cofounder and chairman of Likeable Media, and author of The New York Times bestseller Likeable Social Media and Likeable Business.

It is hard to believe that 2015 is right around the corner. As the weather starts to cool down, digital marketers' brains just begin to warm up and think about the budget for the New Year. The million-dollar question is what are the best digital networks to invest into and what platforms should receive more exposure for 2015?

Social Media has cemented its hold on businesses as more and more marketers indicate that they are placing a high value on it and are wanting to master social tactics that effectively engage their audience. The past year has seen an increase in Social Media Marketing through countless studies, practices, industry trends and even some major acquisitions in the space.

Marshall Manson and James Whatley are back with their latest set of predictions for the social media year ahead. This document outlines a brief review of the ...

The only constant is change. From technology trends to changing business models to evolving consumer behaviors, there's a lot to consider in order for today's marketers to really have a handle on what's important about what's next. Old digital tactics and mastering individual channels are being overcome by the need to create a common brand experience across the digital experience on and offline.

This year started with a death sentence for Facebook. In January, a research company called Global Web Index published a study showing that Facebook had lost nearly one-third of its U.S. teen users in the last year. Headlines pronounced the network " dead and buried."

How are we using the leading social networks in 2014? We've been poring through Pew Internet's latest research findings and have picked out ten key findings (to save you the bother). Pinterest (21%) is now more popular than Twitter (18%) among Internet users. Women are four times more likely to be Pinterest users than men.

There was a tipping point last year that has major implications for business and brands. It will impact publishing and marketing strategies and tactics in the future. One of the worlds biggest music stars ignored the traditional mass media product launching process.

Spredfast commissioned research from Forrester Consulting to uncover insights on the state of enterprise social marketing programs at the biggest companies across the U.S. and Western Europe. With input from 160 Director-level or above leaders in companies with $1 Billion or above in revenue, this first-of-its-kind research report surfaced corporate social marketing trends and insightful benchmarks for consideration in 2014 planning and beyond.

The demographics of who's on what social network are shifting - older social networks are reaching maturity, while newer social messaging apps are gaining younger users fast. In a new report from BI Intelligence, we unpack data from over a dozen sources to understand how social media demographics are still shifting.

Tags Kimberlee Morrison on December 22, 2014 11:40 AM At the end of every year, social and marketing industry leaders try to predict which trends will score big in the coming year. We asked experts for their marketing and social media predictions for 2015. Here's what they had to say.

Social media marketing is changing the marketing landscape so fast that companies are struggling to adapt their strategies and tactics. What worked in 2001 or even last year is becoming less and less effective. Planning to publish a PR article in six months with traditional print media could mean completely missing the marketing window of [...]

Before we ring in the new year, let's examine where social media is headed in 2015 and what it means for your business. Here are the Top 10 2015 Social Media Predictions (plus a bonus) including the challenges involved for each social network. Additionally, there are 27 actionable social media tactics for 2015.

Social media is a relatively new tool for most businesses. This means that, unlike many other marketing tools, when people begin to build out social media for their business, they're starting from scratch. They haven't created social media strategies before or they don't know what questions to ask for a social media audit, and finding out can be both difficult and time consuming.

Do you need more leads for your business?Are you looking to better understand your fans?When you collect data from your fans, you can make your products better and improve customer service.In this article I'll share three ways to use social media to gather leads and insights from yo

Twitter was launched eight (yes, eight!) years ago in July 2006. It now has more than 500 million users, out of which over 271 million are active users. Individuals flocked to it, celebrities hijacked it, and businesses saw its huge potential for their branding and sales.

(UPDATED! April 2014) As always, I'm going to be completely honest: all the information on sizes and dimensions of cover photos for social networks, including backgrounds, profile pictures, etc. have changed several times. So, the infographics prepared for 2014 were basically rendered obsolete overnight.