Nikos Lemanis
A list of marketing, advertising and PR concerns for businesses in the South West of the UK in 2013. Which ones do you agree with? Are there any missing? If so, please add them!
More traffic is coming to my website from mobile devices, and my site is not fully optimised to fully engage them.
I don't have enough information to make confident decisions about the performance of my marketing and advertising campaigns
We understand the importance of social media, but we lack the strategy, understanding and resources to capitalise on it.
We know we need to create more stories for online and PR, and keep our website content up to date, but we don't have the time or resources
Although we try to keep our marketing strategy up to date, we have found it difficult to make full use of all channels
We still have ads in directories and printed publications, but we don't know if they are still as effective as they were 5 years ago
It has become harder to stretch our budget effectively across all our desired activity
Our brand is pretty much a 'look' rather than an 'identity', so it's harder to maintain a consistent message across all our marketing
How do we effectively engage a larger geographical audience without opening new premises or physically moving?
