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We live in an era where the definition of infrastructure in the business world is not just limited to buildings and properties. It is a much broader term today, taking into account the digital presence of a company.
Here are 7 tips to ace your company’s digital game!
Getting recognised on Google is the initial and an integral step to have an online presence of your brand. Google has become synonymous with the internet and that is their achievement in today’s time. Regardless of the nature of your business, having a strong presence on Google with a good ranking is a necessity to be in the race with your competitors. Hence, a thorough understanding of Google’s rankings can give your business an edge over your competitors.
Now that you have a presence on Google, you should make optimum use of Influencer marketing. It is one of the best tools in the hands of marketers. Research states that about 75% of marketers use this tool to effectively make their brands get noticed online.
The idea is simple. An influencer uses your product and showcases the pros and the application of the product on in a way that appeals to the target audiences. Influencers may use various platforms such as blogs, vlogs, social media posts, reviews, etc.
Once you’ve garnered enough attention, you’ll have customers actively participating on your social media pages. Customers like getting engaged with the brands/products they like. They love to talk, express their opinions, write reviews & so on. Businesses must try to make it as personal as possible. The best way to do so is by acknowledging their expressions by liking or replying to their comments and direct messages, on time and maintaining a conversation with them.
Research states that the use of mobile is relatively higher than any other device and is growing rampantly. If your website/app is not mobile-friendly, your reach is limited to those who use a desktop or a laptop. Hence, having a mobile-friendly interface is an absolute necessity to connect with customers.
Now that all the boxes of essential steps are ticked, you’ll have a lot of data with you. Your website/app/social media handles provide a plethora of data. It is rightly said that data in the coming days is going to be the most valuable asset. Analysing this data can give you a better understanding of people’s perception of your brand/product.
Once you’ve applied the above tips, your social media game is very strong now. You can gain an edge over your competitors by being more personalised and responsive to your audience. To make yourself familiar and connect well with the people, a strong and consistent interaction from your end is essential. Their queries or comments shouldn’t be left unanswered or replied with template messages only. Not giving them enough attention and empathy can make you look ignorant to your audience.
Your brand’s content being the core of your social media presence, must be exclusive, clear and consistent. Content creation can be tricky as it represents your personality as a brand. People expect different content from different brands, depending on the nature of business, brand image, product, etc. Interesting & relevant content can be produced in the forms of blogs, creatives, copies, etc. Interesting content with relevance is what makes content valuable.
Having an online presence of your brand is an effective, efficient & a vital tool for your business with benefits like customer creation, improved brand image, etc. Mindstorm, a ‘Hybrid’ Digital Marketing Agency in Mumbai takes it a notch higher with social media marketing services such as digital brand strategy, development of channel strategy, content planning, copywriting, creative designing, social media management, reporting & analytics, and management of social media support. Through all these services, Mindstorm empowers brands with real-time personified creative communications to effectively target social media marketing goals and makes the brand reach new heights.
