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Updated by Asha Gautam on Apr 01, 2020
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Asha Gautam

AshaGautam, established in 1998 by Asha began just out of her inborn creativity and love towards Indian arts and crafts. With limited resources she launched a small collection which got an overwhelming response and the label embarked on its journey. From then there was no looking back as the brand went from strength to strength. She went onto add Lehengas to the beautiful range of Sarees within 2 years of work.

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Ashagautam - Best Store for Banarasi Lehengas in India

Ashagautam - Best Store for Banarasi Lehengas in India
Two Important Things Before You Shop For Paithani Sarees.: ashagautam — LiveJournal

Paithani sarees that owe their origin in Maharashtra are elegant, regal and traditional. A careful pick can enable you to own a timeless piece. Paithani Sarees aren’t new but are in the scene for ages. Over the years, there has been a huge change in terms of design and patterns. So when you shop…

Why Should You Have Bandhani Sarees in Your Wardrobe?

Bandhani or Bandhej saree are traditional Indian wear for women from Gujarat, Rajasthan, and Uttar Pradesh.

Facts about Traditional Bandhani Sarees

Are you looking to buy a different variety of saree, yet something that worth the money you spend and meet your expectations?

Why choose Banarasi Lehenga in Delhi?

Whilst there are many choices of special clothing available for women and girls, why do they prefer to choose Banarasi Lehenga in Delhi?
There should be of course a few valid reasons to favor this question!


The Traditional Bandhani Sarees are gaining huge attention in recent days for their special make. The Bandhej sarees are also known as “Bandhani sarees”. This type of sarees is mostly found in Rajasthan and Gujarat. However, they are trending widely for t

Banarasi lehenga Buying guide – Factors to consider

Lehenga always has a special welcome among young girls and women. Especially, the Banarasi lehenga is becoming viral for its amazing designs, patterns and make.

#Women'sDay | Leading Female Designers Promoting Banarasi Bridal Wear |The Crimson Bride

So this Women's Day, we are presenting some of our favorite female Banarasi designers who inherit the elegance of the Banarasi weave to your most special occasion.

Latest mehendi lehenga this season

Mehendi lehengas are an important part of the mehendi ceremony. Mehendi lehengas for brides together with accessories along with gota jewelry and floral jewelry can give a complete mehendi look.

Asha Gautam: Banarasi lehenga in Delhi Buying guide – Factors to consider

Lehenga always has a special welcome among young girls and women. Especially, in Delhi, the Banarasi lehengas are becoming viral for its amazing designs, patterns and make.

Asha Gautam: Choosing the Right Kind of Lehenga for Various Occasions

No matter what role you play like a bride or a bridesmaid, the very first thing that pops up in your mind when you think of shopping for the wedding is “lehenga.” This dress began as customary bridal wear but today, it has witnessed a dramatic transformation due to the skilled designers.

Bandhani Sarees for the ladies want to stand out in the crowd – Asha Gautam

Derived from the Sanskrit word Bandhana, Bandhani means "Tie". Also come under Bandhej, it is the oldest techniques started 5000 years ago. It is said that the first Bandhani saree was worn in a royal marriage. Traditionally, Bandhani saree is created using cotton, muslin cloth and other threads that make the perfect Bandhani saree. However,…

Get the traditional drape of your choice from the best Paithani saree stores in Delhi

A saree is one of the most elegant traditional Indian wear and Paithani is one of the most exquisite types of silk sarees. It looks regal and is characterized by its kaleidoscopic motifs, square…

Bring out the mesmerizing look for the Mehndi ritual with designer Lehenga

Mehndi ritual is the most important event for the bride. It is the night to wear the most enigmatic dress before the D-Day. Whether you are going for the ethnic wear or the typical bridal mehndi wear, it is important you need to choose the best one. When you look for the designer lehenga in Delhi, you will find wide ra

  • AshaGautam in Delhi is the leading store to check out. One of the best things about shopping here is the prices are quite competitive, as well. There are other places in Delhi where you can find shops that keep intricately embellished and embroidered running clothes.

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