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Updated by Omkar Mishra on Nov 13, 2014
Headline for Social Media KPI's for Measurement
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Omkar Mishra Omkar Mishra
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Social Media KPI's for Measurement

Top KPI's to measure Social Media success for a Brand

1

Social Footprint

Social Footprint

The overall fan base on the particular Social platform

2

Social Engagement

Social Engagement

Social Engagement may include the following:
PTAT/Engaged Users on Facebook
ReTweets/Mentions on Twitter
Views/Comments on YouTube
Any action compelled by the user on your owned social property

3

Share of Voice

Share of Voice

Your brand's SoV compared to your competitors