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Updated by Beth Kanter on Mar 22, 2013
Beth Kanter Beth Kanter
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Social Media Is About Engagement With A Purpose

A list of curated links on how to measure conversions from social media engagement

Resources: How to Use Google Analytics to Improve Your Social Media Marketing | Social Media Examiner

Have you ever wanted to know which of your links are driving more traffic? Seeing referral traffic from Facebook is great, but which wall post drove the traffic? Do visitors who come from Twitter tend to spend more time on the site than visitors coming from a banner campaign?

2 -Packard Foundation Peer Learning Group

SlideShare is the world's largest community for sharing presentations. Discover great content and connect with like-minded individuals.

5- Social Media Not About Engagement

Social Media Is NOT About Engagement http:// ial-media-is-not-about-engagement/ ... via @ fondalo // Heresy? What say you, @ kanter ?

1 - Blog Post: Social Media Is About Engagement with a Purpose and How To Measure It

A few days ago, my colleague Suzanne Walsh, shared a tweet with me that pointed to a blog post titled, "Social Media Is Not About Engagement?" from Bundlepost (a social media productivity tool). I recently heard this same idea from colleague Carie Lewis during our Measurement Worksh

3 - KDPaine's PR Measurement Blog: Sex and the City meets Social Media Measurement

"The world's greatest love letter is useless if it doesn't achieve the desired effect - get the date or marry the person," Donald K. Wright, Harold Burson Professor and Chair in Public REaltions for Boston Uniersity quoted in PR WeekJune 2011. Maybe I've been watching too many Sex In the City reruns, but I adore this quote.

8 -Don't Be A Sucker

Example of a landing page

7 - Bob Filbin (bobfilbin) on Twitter

The latest from Bob Filbin (@bobfilbin). Chief Data Scientist at Crisis Text Line. New York, NY

4 - Know the Difference Between Your Data and Your Metrics

How many views make a YouTube video a success? How about 1.5 million? That's how many views a video our organization,, posted in 2011 got. It featured some well-known YouTube celebrities, who asked young people to donate their used sports equipment to youth in need.

Resource: About Traffic Sources - Analytics Help

Source: Every referral to a web site has an origin, or source. Possible sources include: "google" (the name of a search engine), "" (the name of a referring site), "spring_newsletter" (t

6 -BJ Fogg's Website

My expertise is creating systems to change human behavior. I call this "Behavior Design." I devote about 50% of my time to Stanford and 50% to industry innovation. For me, working in both worlds makes sense: My Stanford work makes me better in industry. And what I learn in industry improves my Stanford research.

Resource: Track Social Media Conversions in Google Analytics Google Analytics is updated to include social measurement reports. First you must set up Goals on your Admin dashboard so that you can access which social networks are converting. You can download the slides at Watch the Google Analytics Workshop: Subscribe to this channel Get free tips and resources to help you build a better blog and expand your audience!

Resource: How to Make a Landing Page That C.O.N.V.E.R.T.S. - Conversion Tips and Examples

So you've got your marketing all set. You have paid search ads going, your pages are well optimized and generating good natural search, your Facebook ads are working, and you're getting lots of traffic. (I know, this probably is a fantasy situation, but let's go with it.)