Stephan Marais
Internal linking is an important SEO tactic, but it's also important to optimise the site experience for users. In this article, look at the importance of internal linking for publishers, and explain the tactics I use on this blog. I don't claim to be the font of all knowledge on this issue, so I'd love to see your tips as well....
Our industry has seen big changes over the last few years, and with that change has come a shortage of testing. As SEOs and inbound marketers, we need to continue to test to refine our practice, and share our stories with the industry at large in order to move it forward.
Over the years, I have worked for start-ups, on my own sites, on huge multi-national brands, across a variety of countries and a variety of digital channels. A mentality that seems to continuously pop up no matter what country I'm on what type of site I'm working on is that SEO should be used to focus on non-brand generic keywords because a site should 'be default' always rank for its own brand.
Recently, I had the unenviable task of trying to have a website's Google penalization lifted so the site could regain the significant traffic and rankings it lost after the penalty. Personally, I've been interested in reading about what's worked and what hasn't for people in penalty situations, so I thought Id write about my experience.
Creating personas can be valuable and powerful for improving your marketing efforts. This post is a round up of some really valuable resources for creating personas. Creating Personas Case Study from Marketing Sherpa: Content Marketing: Targeted Persona Strategy Lifts Sales Leads 124% Creating personas helps this company create better content for each segment of its audience.
When you're making marketing decisions every day, you probably don't think about taking some time out to run an experiment. You're busy writing email copy, designing your latest landing page, or crafting the perfect social media update -- not creating tests, optimizing treatments, or shattering null hypotheses.
Last night at SMX West, Google's Matt Cutts announced that the Panda algorithm will be more of a rolling update, as opposed to what it has been as a manually pushed out update. I am not sure what I am going to do with my time now.
We've been hard at work here at Yoast.com, together with our good friend Arjan Snaterse, to complete the delivery of our next baby: the Local SEO plugin, which is, just like our Video SEO plugin, an extension to the WordPress SEO plugin.
It's one thing to make sure your SEO efforts work in sync with your overall marketing plan. Try to integrate it with your traditional PR efforts (which, unfortunately, is silo'ed at many organizations), and chaos could ensue. For this reason, it's vital that both teams communicate with each other to avoid future problems arising.
Hey baby, let's get personal. Settle down! I'm just talking about with our marketing! One of the most lovable things about inbound marketing is how easy it is for marketers to target communications. Traditional marketing tactics can sometimes target a particular age group or income level, but it's nearly impossible to reach out to customers on an individual level.
