Are you ready to take your business to the next level? Have you found an SEO Cambridge company that offers a wide range of services, and you are ready to leap. Or do you have some reservations about whether or not certain products are right for your company? One of the most misunderstood and underutilized tools that small businesses overlook is SEO. But what is it, and is it all that and a bag of potato chips?
Search engine optimization is a marketing service devoted to getting business, well their websites to the top of the organic search results page. When someone searches a keyword like, ‘plumbing near me’ for example it will pull up all the plumbers in their area. At the top will be the paid ads and just below that will be the organic listings that Google simply thinks are the best match. It isn’t that easy though. Google and other search engines have a grossly complicated algorithm that determines who is supposed to be ranked were answering the question of what site is closer to what the reader is looking for. On top of relevancy, Google is also looking for an authoritative website. This means that a company is an industry leader and has the experience to back up what they are saying they do.
When questioning whether or not to add SEO to your digital marketing package, you could consider how it will affect your leads. Will there be a huge increase, will it justify the cost of service. For many small businesses as they improved their online presence by being easier to find in search engines, they found greater success in obtaining new customers. Search engine optimization isn’t a cure all. It should be done in conjunction with other services like website design and social media marketing to have the greatest effects.
Consider how your company is doing now, and how easy it is for you to find yourself online. If you have difficulties, you can bet your customers are having a similar experience. Make it simple for people to find you. The harder a customer has to struggle to find what they are looking for, the more likely it is that they will give up on their quest or choose someone else for their needed products or services. Should you be using SEO as apart of your marketing plan, absolutely, it's worth the effort to see the increase in leads and revenue.
