Guest Blogger Anna Rydne: The 140 Post - Future of Internal Communication People read less than you think. According to a Nielsen study, people tend to read only 20 percent of a text longer than 100 words. For the record, it takes about 25 seconds for the average reader to read 100 words.
Anna Rydne Personal branding is about finding out who you are and crafting your career around the true you. It's also about constantly improving your brand. The difference between having a stunning personal brand, and having a standard personal reputation, is a clearly defined strategy to elevate your brand image.
A message doesn't work if it's just sent out. It must also be sent in. Think about it. Is your message understood just because you have delivered it? Consider it delivered when you are sure your audience understands. A lot of people just send their messages out.
You're influential online and the real world rewards you. That's the future when your Klout score gets more and more important. Here's a look at how online influence has invaded our world, has always been here and the reasons you should care. Online influence, huh?
