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Updated by TDInsights on May 29, 2020
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Marketing Blogs

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Data Cleansing and its Importance

Data Cleansing and its Importance

Data cleansing ensures you have the most recently updated files, so when you need any important document, you can find it with ease. It also helps to make sure that you do not have all the personal information on your computer, which can be a security risk. Know more: Why Data Cleansing is Important for your Business

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Smart CRM Strategies to Nurture Your Leads

Smart CRM Strategies to Nurture Your Leads

By using the right CRM, you can increase your sales productivity-allowing you to acquire more deals, maximize sales, predict accuracy, and also improve real-time decisions. Read this blog to know the best strategies for nurturing leads using CRM. Know more: Effective CRM Strategies to Nurture Your Leads

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Technographics for Data-Driven Marketing Strategy

Technographics for Data-Driven Marketing Strategy

Technographics is the segmentation based on technology. Segmentation leads to personalization. And personalization leads to enhanced customer acquisition and retention. Read this blog to know 4 such ways that advocate technographics in your marketing strategies. Know more: Data-Driven Marketers Toolbox

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Integrate Chatbots into B2B Marketing Strategy

Integrate Chatbots into B2B Marketing Strategy

Over the last few years, chatbots have undergone significant improvements, thanks to natural language processing and AI (Artificial Intelligence) that run them. By integrating chatbots in your marketing tactics, you’ll have the opportunity to learn more about your consumers, devise your marketing efforts, extend your consumer base, and earn revenues from your brand’s social media profiles. Know more: Chatbots for B2B Marketing Strategy

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Proven B2B Sales Tactics to Produce More Leads

Proven B2B Sales Tactics to Produce More Leads

Emerging your B2B sales in the right way will ultimately help you to get more businesses. That’s why it’s significant to change the way you approachlead generation and think about building a relationship instead of closing sales. Know more: Marketing Strategies to Increase B2B Sales

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Important CRM trends and Statistics You Should Know in 2020

Important CRM trends and Statistics You Should Know in 2020

In 2020, more industries will be using CRM to eliminate and automate what they don’t want to deal with while getting result from other responsibility. Hence to maximize your results, implement these trends, and create a path toward success. Know more: Top CRM trends and Statistics You Should Know in 2020

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Email Marketing Tips to Increase B2B Leads

Email Marketing Tips to Increase B2B Leads

Email is one of the most effective methods of digital marketing. According to statistics, 60% of marketers stated that email marketing outperforms social media, and the reason is that it is highly engaging. It can drive more traffic to your website and generate more conversions. Know more: How to Generate Leads Using Email Marketing

Understanding the Sales Funnel Dynamics: ToFU, MoFu and BoFu

The journey of a potential customer from showing interest in a product to making a purchase forms the sales funnel. There should always be good understanding of sales funnel. Top of the funnel- TOFU, that helps to generate more leads so that will be helpful for the sales team to increase the conversions. Middle of the Funnel is MOFU that helps to generate high quality leads to flow your sales funnel, which is again useful. Now coming to the Bottom of the Funnel – BOFU- When you have a healthy collection of leads who are most likely to buy, you move to the bottom of the funnel (BoFu). At the BoFu, you can showcase your product and demonstrate how it works, describe its features, benefits, and how it is better than the competitors in the market.

Learn more to understand: Understanding the Sales Funnel Dynamics: ToFU, MoFu and BoFu

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Avoid These 7 Spam Words to Up Your Email Marketing Game

Avoid These 7 Spam Words to Up Your Email Marketing Game

Email Marketing is the primary focus for lead generation. But just because you’re sending lots of emails doesn’t necessarily mean they are effective for sure. Some of your emails might be getting marked as spam. Landing on your subscriber’s spam folder instead of the main inbox is a huge waste of your time and effort. Plus, it affects your online presence. While no legitimate business would mail spam content, it actually occurs quite often. According to a study, spam emails cost companies about 20.5 billion USD every year.
There are various aspects of emails that trigger spam detection and triggering words is one of them. so we have to be very careful while doing the Email campaign.
Learn more to understand- Avoid These 7 Spam Words to Up Your Email Marketing Game.

7 Best CRM Software For Marketing in 2020

CRM is widely used across many organizations as it helps in building the right relationship with customers. Maintaining good relations with customers has become increasingly important, and CRM guides in this arena by capturing the relevant customer data and later interpreting it accurately. There are many CRMs available in the market, but as a marketer, you have to choose the best that aligns with the requirements of your business and also within your budget.

Check out the list of 7 Best CRM for Marketing in 2020

9 Marketing Automation Trends and Growth Statistics in 2020 - TDInsights

The elixir of marketing automation has been widely discussed by the industry experts and professionals across the world. So, if you have not implemented it, then you are sabotaging your own marketing effort!!!!

There are enough statistics and reports that claim that marketing automation is the future of marketing. It’s the need of the hour for businesses to adopt marketing automation; otherwise, they would soon find themselves obsolete in the market. When your competitors would be gaining good revenue and sales from automation, you would surely like not to be left behind.

Read more to learn 9 Marketing Automation Trends and Growth Statistics in 2020

How to Build a Massive Email List Fast: 16 Proven Ways

An email list is the assemblage of email addresses of prospects who have signed up for your newsletter, emails, or other forms of content for developing relationships, marketing and selling.

The mailing list is the source of revenue for the marketing and sales team, as it has the relevant information of the prospects across the world. The database includes mailing address, designation, email address, etc. that helps to reach the right prospect at the right time. Visit us to learn more.

  • TDInsights helps you unlock the true potential of your business by offering highly reliable global data of B2B prospects. It collates the data from authentic sources and partners with some of the prominent trade shows and magazines to provide you with the accurate records. Along with the list of technologies, industries and professionals, TDInsights deliver list management, data licensing, cleansing, and other marketing solutions.

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