eCommerce Web Design Dubai

The year begins its final stretch and it is time to investigate ecommerce trends to prepare new business plans. In this search, the question that many players try to answer is what real innovations in eCommerce website dubai are expected in 2020.

You will hear a lot more about voice searches in 2020. It is expected that 50% of digital search queries will be by voice. This type of search with conversion possibilities is not only linked to the assistants of our smartphones or tablets but also to the new Google Home, Amazon Echo or Apple HomePod.

A Gartner report said last year that seven out of ten AI projects in ecommerce are a success. It is not surprising therefore that artificial intelligence and machine learning are two of the fastest growing ecommerce trends for 2020.
The personalized shopping experience will go far beyond the “recommendations” or “wish list” tabs that are already found in many current ecommerce. Not only previous data and buying behaviour will facilitate machine learning. Also, predictive learning, with an increasing success rate in planned purchases.

But customization can have much more travel within ecommerce trends. Especially turned towards the concept of exclusivity. Thanks to Big Data and its intelligence applications, automated emails can be sent with offers to the mail of users who have left abandoned carts offering, for example, exclusive fast shipments if it is detected that the customer has stopped at that point in the conversion funnel

The chatbots be the main source of obtaining information and data from our consumers for 2020. And they will operate in more than 85% of the customer service centres.

With the refinement of chatbots, users can chat in a virtual environment with an algorithm instead of a real person. Automate query services or product searches is not only one of the most important ecommerce trends that saves time and money. It also allows to obtain data in a friendly way that is very useful
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The chatbots are being developed and perfected exponentially along with other automation systems marketing. They can be integrated as messaging bots on Facebook and attract new customers who come to formalize a purchase. Hubspot already announced. According to its ecommerce data, 47% of online shoppers would buy products from a chatbot and 37% would prefer the purchase through Facebook to the online store.

Imagine a 24/7 commercial agent with a presence in social networks that follows the consumer in their purchase process and can make micro-interactions. That is, providing the user with an instant solution at the right time. In an ecommerce where there is a wide variety of products, helping the customer make a decision is something very important to generate sales.

Surely, you've heard of blockchain, one of the most popular technological innovations of recent years that allows you to encrypt data securely without the need for a central control point. It was through blockchain that the well-known Bitcoin cryptocurrency was developed.

Due to the interest of many companies in blockchain research, no one seems to doubt that it will be one of the great eCommerce Web Design Dubai trends in 2020. Some of its advantages are payment security, fast and efficient data processing and increasing the speed of Online transactions and this point is one of the most interesting.

Since e-commerce will benefit in the future from greater customer confidence in this cryptocurrency, stores that authorize them as a form of payment will consequently be faster, work better and offer their customers a better shopping experience.

As analysed, from Si3 Digital, we understand that the great competitive advantage of eCommerce website development Dubai for 2020 will be based on the implementation of artificial intelligence and marketing automation for the improvement of the experience. But not only the shopping experience. Also the brand experience.

The most interesting thing is that this investment will be returnable in the short and medium term. As Gartner states, 60% of ecommerce development in dubai businesses will use artificial intelligence solutions in 2020 and a third of the revenue will come from this technology.

Finally, ecommerce should already be thinking about 5G development in Dubai UAE and all the technological opportunities it will offer. For example, virtual reality. Thanks to it, eCommerce would become a real store where consumers could look around to find the products they want.

You may think that this latest innovation is not entirely relevant to your products. You don't need augmented reality to buy, for example, a bottle of oil. But let's not forget that when we talk about eCommerce website development company Dubai, we not only include individual consumers (B2C) but also companies (B2B), a market that is huge. In addition, augmented reality erases all kinds of language and geographic barriers can trigger the internationalization process of an eCommerce. Are you ready for this?