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Updated by April Rose Casiple Semogan on Dec 14, 2019
Headline for Top 10 Reasons Why No One Visits Your Website
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Top 10 Reasons Why No One Visits Your Website

You may be offering a life-changing product or service, but what's the point if no one knows about it? Established companies did not just lurk in the shadows and jumped their patrons in their sleep. They effectively marketed their products and made a name for themselves. It did not happen overnight, and magic is definitely not involved in the process.

Everyone has to start from the bottom. In the age of technology, you want to make use of every platform available to you. Nowadays, every business has a website that helps in spreading the word about the products and services that they offer. However, merely having a website does not guarantee strong visibility.

Domains

You need to make sure that your domain makes sense. It should relate to what your business does. You also need to make sure that all variations and subdomains correctly go to the main site.

Hosting

Your hosting is one of the things how fast or slow your website loads. The loading time plays a part in getting a good SEO ranking, so you should not take it for granted. Make sure that your hosting is where your audience is located as well.

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CMS

CMS

The content management system can hugely influence how successful a website can be. WordPress is widely used nowadays. However, you can do some research and choose a CMS that is better suited for your needs.

Crawling and accessibility

No matter how gorgeous your new website is, if a search engine cannot crawl it-- then it is all for naught. Make sure that you pay attention to this bit.

Indexation

Search engines need to crawl your website to "understand" what it is about. You need to make sure that your website is developed to help these crawlers understand your content.

Link structure

Aside from your content, your internal links should also crawlable. You can use tools like Screaming Frog to ensure that your site does not have any crawling issues.

Information structure

The structure of your website should also make sense. You should make use of categories and subcategories effectively. If your pages and content are all over the place, then neither the search engines or your target audience will appreciate your website.

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URLs

URLs

The URL helps indicate the context of a page. You should make use of a sensible naming convention that makes sense for both humans and search engines.

Navigation

Navigation does not only play a part in SEO rankings, but it also plays a role in user experience. Navigation is not just the menu at the top of your website. It is how you lead your users to the most essential part of your site.

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Content

Content

There are many potential issues involving your content so you should check them thoroughly. For example, if your content can't be found or understood by the search engine-- it will definitely work against you.

Some examples are:

  • Orphaned content that can't be found by the search engine
  • Content that is only available by doing a site search
  • Any element that uses Flash or Java
  • Audio files
  • Video files
  • The usage of frames or content embedded from another site
  • Content that split into subdomains instead of sub-folders

Search engines care if your content is easily discoverable, understandable and fits in the overall structure of your website. Just make sure that everything makes sense and that your website is organised and you should be fine.