Group FIO
Group FIO offers Customer data platform software that will help gain access to rich connected customer profiles to fuel existing marketing tools and make your best marketing ideas a reality.
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CDP Institute says, a Customer Data Platform is packaged software that creates a persistent, unified customer database that is accessible to other systems.
SO What is customer data platform?
According to prestigious publications like Forbes, companies that give priority to data-driven marketing are six times more profitable year-over-year than companies that don’t. 75% of those data-driven companies also see an increase in customer engagement. And, data-driven strategies often produce between 5-8x more ROI than strategies without.
Results like this support that the future of marketing resides in the data. But, not just any data- it’s a combination of several components. Its Behavioral data enhanced by AI (Artificial Intelligence) and machine learning that is accurate, real-time and interconnected.
Read More about this blog Visit : https://www.groupfio.com/blog/what-is-a-customer-data-platform/
Group FiO is a leading provider of Innovative Business Solutions specializing in cloud based Multi Tenant ERP, CRM, Order Management and Retail applications.
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