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Updated by Nick Kellet on Nov 13, 2015
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The Future of Hype : 3 Part Blog Post Series by @alexia

Source: http://techcrunch.com/2013/03/16/hype/

Part 1: Don’t Let Your Hype Write A Check That Your Product Can’t Cash | TechCrunch

Everywhere you went around Austin this past week, there were people queuing up for things, Grumpy Cat, the GroupMe Grill, the Twitter party, Salt Lick BBQ.

One startup fête was so packed even a founder couldn't get in immediately. "If only all these people were daily active users,&quo..