Search Engine Optimization Blogs

Duplicate content penalties as a topic have been discussed numerous times on the web in various blogs discussions and conversations. A lot of people still think that Google penalizes website ranking for duplicate content.

Google advanced search operators are unique characters and commands that we can give to Google in the search query. They are the shortcuts for getting the best-refined result.

These commands help you find data before and after a specific date and also limit your searches while giving you more accurate data. This command can be temporary as google is testing on it, whether to continue or not will depend on the liking and acceptance of the users.

Google will be shutting down the older version of Google Console on 13th December 2018. Being a company that provides SEO services in Mumbai, we rely a lot on this tool. Here are a few changes that will take place as we transition from the older version to the newer version of this tool.

Every person who types a search query is looking for something. That something is their ‘intent’. The first step towards any SEO/SEM plan is to understand the ‘intent’ behind that query. And ‘intent bases search optimization’ is all about trying to make sense out of the queries and optimizing for the right keywords.

Google PageSpeed Insights is a tool that is widely popular among digital marketers to check the speed while Lighthouse is another Google tool that is preferred by the website developers. The former used to be a simple tool that provided basic analysis on a website’s loading speed.

Local ranking is a crucial part of your digital marketing efforts. When someone is looking for your business on the internet then Google My Business (GMB) shows the basic information in an organized way. GMB is extremely beneficial for local businesses because their GMB listing is an important factor for local SEO.

Being a Search Engine Optimization company, it is our duty to inform the brands and our clients regarding how a search engine works and which things can get you in trouble. If a website fails to follow the prescribed code of conduct; then Google will take action against it. This action is known as the Google Penalty.

Redesigning is necessary especially for an E-commerce website. Once your Website is redesigned, it might look attractive to the visitors and improve their experience but there’s a huge toll on that! Redesigning can often be disastrous for SEO and Search Traffic. As an SEO agency, here’s what we have to share with you.

PR is an important tool that can bring you links on some of the most useful & relevant websites.
A small coverage on newspapers / TV channels/industry magazines on a national or state level can take up your SEO performance higher than your current level and get you some benefits in the long run.

Google works diligently toward improving their search results. and you can't ignore this one as it is the new "Google Core Update" which rolled out on December 2020.

Here is exactly what Google My Business (GMB) does for you with ease and effectiveness. let’s analyze what’s new with Google My Business and how you can make the most of it for your brand’s success!