Social media helps in the following ways
Creates brand awareness and maintains brand recognition.
Increases website traffic.
There is Market place in certain social media sites, which helps in reaching the customers based on your locality etc.
One of the cheapest and best ways to promote any sort of business.
Product or service discounts and offers can be posted instantly
Customer engagement is very high on Social sites.
Lead generation is good using social media.
Ultimate Re-Branding Strategy for business growth by Lia Infraservices Digital Marketing Services, helps customers recognize your brand over competitors.