QR codes can be useful, and there are some great examples of QR campaigns that worked well.
QR codes are easy to set up, and offer a range of possible uses for marketers, on product packaging, in shop window displays, in print advertising and more. When used well, they provide a quick response mechanism, and appeal to consumers' curiosity.
Today you can spot a QR code on almost any product: it's popularity sprung with the spread of the smartphones, that are able to read these 2-dimensional bar codes. Since the QR codes provide effortless and quick access to a company's website, it is now an important part of most innovative advertising campaigns. Check out our selection of some of the coolest ways to incorporate a QR code into a product!
QR codes are being built into the pavements in Rio de Janeiro to help guide tourists around the city.
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This is a case study video created to be presented at advertising awards, and has no commercial values. Music in the video: from "Blur - Girls And Boys." All...
Celebrating the ridiculousness that is QR codes. Curated by @brad_frost and @cvilly.
QR codes are now a common feature in marketing campaigns, though many people are often sceptical about their value.
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In today’s ever-changing digital world, there comes a time when we have to evaluate what we’re doing, why we’re doing it, and if it’s time to adapt a process to better suit our needs -- or pack up and move on. Although it’s been 18 years since QR codes were [...]
Fizzle or sizzle? Does the future of QR Codes lie with marketers or the people who scan them?
QR code on billboard in Times Square for Applebee's. Photo courtesy of James McKenna @chillhartman On the back of a business card-sized name badge at a conference I attended in Stockholm, there was a printed agenda for the Nordic Mobile Developer Forum. Keynote speakers included the likes of RIM, Nokia, Microsoft [...]
If you gave Henry ford the Internet in 1909 he probably would have made cars differently. Jay Rogers, CEO of Local Motors, certainly believes this as
It has become more and more common recently to see people using their smartphones to take pictures of posters at public places like shopping malls, subways and even elevators.
