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Updated by Rachel O'brien on Nov 23, 2019
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10 Amazing Examples of Social Media Christmas Campaigns

Read about 10 brilliant Social Media Christmas Campaigns from brands on YouTube, Twitter, Television, Website, and Social media platforms. Learn from them and build your own holiday marketing campaign.

Source: https://aggreto.com/blog/examples-of-social-media-christmas-campaigns/

1

Air Canada’s #ACGiftofHome

Air Canada’s #ACGiftofHome

In this official video campaign, two Air Canada pilots entered into a pub and surprised everyone by giving round-trip tickets to visit their home. It was really an emotional moment for everyone present there. With AC’s very unique campaign, many people were able to go home during the holiday season.

This stunt was put forward by Air Canada’s creative agency JWT with abundant PR and social media postings. The campaign was capable to fill the eyes with tears of many and also pulling heartstrings.

2

Ted Baker’s #TedsElfie

Ted Baker’s #TedsElfie

In this holiday campaign, Santa’s elves have gone missing on the night of festivities. These elves were seen last time with Santa when he took a #Elfie with them and this “Elfie” was the only evidence.

#TedsElfie campaign asked fans to help and find out all the missing elves by visiting @TedsElfie on Instagram and participating in a ‘choose your own adventure’ style game. They also created 32 Instagram accounts which helped fans to get excited in looking for hidden elves and win prizes.

3

Kate Spade #MissAdventure

Kate Spade #MissAdventure

Kate spade launched a luxurious Christmas social media campaign #MissAdventure with Shoppable Videos. In this campaign, they created a video with Anna Kendrick, Zosia Mamet Ali Wong, and Miss Piggy.

This campaign was extraordinary in its own way as users could buy unique, luxurious and outstanding products with just a click on the video in which they were featuring their products. Kate Spade didn’t stop with one video; they created an entire series of advertisements like a TV show.

4

UPS #WishesDelivered

UPS #WishesDelivered

To delivered happiness, USP came with unique campaign #Wishesdelivered during a festive season. The campaign theme was to full fill the dreams of customers.

In this campaign, the customers needed to post their holiday wish on social media with #Wishesdelivered, and UPS took the responsibility to fulfill them. Many nonprofit organizations and NGOs also tried their best to contribute to the campaign. Apart from it, special wishes shared by customers with #Wishesdelivered raised money for several nonprofits such as Boys & Girls Club of America, The Salvation Army and Toys for Tots.

5

Marks and Spencer #FollowTheFairies

Marks and Spencer #FollowTheFairies

In 2014, Mark & Spencer also came up with a very successful Christmas campaign where two fairies (called Magic and Sparkle) were shown to add love and joy magically to people’s lives over the festive season. These two fairies were anonymously distributing joy and fulfilling the small wishes of people. This campaign was completely based on a fairytale theme.

These two fairies gave unexpected happiness to people through social media and encouraged more followers to request wishes with #FollowTheFairies hashtag. Then the brand picked a few lucky followers and filled their wishes.

6

Burberry – Close Your Eyes and Think of Christmas

Burberry – Close Your Eyes and Think of Christmas

This campaign was not a hashtag campaign like others. Burberry actually released a film titled “Close Your Eyes and Think of Christmas” that comes as a full circle from a magical Narnia like landscape steamed-up cafe, a carriage of commuters, a dinner party and a moment of mother-daughter bonding at home. The scenes lacked no sense of wonders. Frame-within-a-frame, it was quite an amazing inception.

This short film was directed by Juno Calypso, he is a British artist and photographer. This campaign drew many social media posts from its cast and supermodel Naomi Campbell. This was the main highlight of this campaign.

7

Mulberry – #MulberryLights moments

Mulberry – #MulberryLights moments

To increase social media engagement and the number of visitors at stores, Mulberry launched hashtag campaign #MulberryLights. During the holiday season, Mulberry decorated all outlet store windows with beautiful lights and stickers.

The campaign concept was quite clear, customers needed to share their #MulberryLights moment on social media using those decorated spots and had a chance to win exciting prizes.

The best part about the campaign was the fitted prizes in the smart vending machine and inviting people to play games to win rewards. Actually, that was an initiative to improve social interaction and get access to prizes around.

8

John Lewis #ManOnTheMoon

John Lewis #ManOnTheMoon

Another example of a successful social media Christmas campaign is John Lewis who intends to tell a story of a man on the moon and a girl who spots him by a telescope. The campaign helped and motivated people to send special gifts to their loved ones.

It was a partnership campaign with ‘Age UK’. The main focus was to make people aware of the issue of loneliness among elderly people. No doubt why it was known to be Britain’s one of the most anticipated campaigns. The brand supported the initiative and also donated profits from the sale of select Christmas merchandise to the cause.

9

Coca Cola – Make Someone Happy

Coca Cola – Make Someone Happy

Coca-cola has always been known to be attractive to customers. Their initiatives to spread joy have never ended. Coca-Cola once had presented a campaign with Santa Claus and encouraged people to look further than the gifts. Coca-Cola showed the True Spirit of the Holidays through this campaign, Invited Fans to ‘Make Someone Happy’.

This Christmas campaign inspired the people to do something noble for the needy and give them joy. Their 60 seconds of ads on TV too have been known to leave everlasting impacts like spreading joy through small gestures.

10

Edeka: Weihnachtsclip – #heimkommen

Edeka: Weihnachtsclip – #heimkommen

“Weihnachtsclip” – #Heimkommen was a German holiday TV advertisement for the supermarket corporation EDEKA that went viral in November and December 2015. In English translation, it means “Christmas Clip” – #Homecoming.

In this ad video, an old man is looking very sad because his kids cancel their plan to come home on Christmas at the last moment. Then on the next scene, the ad shows all the grown-up kids, they receive a letter written that “their father has passed away”. All grown children reach home and get surprised to see their father alive and healthy. Then their father says, “How else could I have brought you all together?”