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Updated by Stephan Marais on Mar 16, 2013
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Content Marketing - Round Up, 08 March 2013

Content Marketing Nirvana - Search Engine Watch (#SEW)

Most everybody is doing content marketing, but there’s more to it than writing blog posts and creating the occasional infographic. Here’s the ideal content marketing framework translated into a checklist to ensure your content flies across the web.

Dramatically Raise the Value of Any Piece of Content with These 27 Tactics - Search Engine Watch (#SEW)

By implementing these tactics (which range from keyword targeting to link analysis to content usability tips), you will dramatically improve the value of your content for readers, users, customers, and engines – and absolutely own your vertical.

How to Approach the Creation of Viral Marketing Content

Read through some insights on the art of going, based off of some of our own experiences trying to create viral videos.

Tips from Top SlideShare Content Marketers

Learn how top marketers from HubSpot, Tourism Australia and Dell use SlideShare for both written and visual content distribution and social promotion.

Content - How to Tell a Visual Story (Even You, B2B): A Marketer's Guide : MarketingProfs Article

Content - As storytelling becomes more and more part of marketing, another trend is coming clearly into focus: Brands are becoming more visual. Businesses that aren't ready for this visual revolution will ...

Content Marketing Best Practices: 10 Killer Conference Content Creation Ideas

For many professionals, speaking at conferences is a single means to an end – create awareness about your expertise and attract inquiries, but curating and creating content can leave you with a months' worth of content for your blog.

Microsoft's ViralSearch: Search Engine For Measuring Tweets & Viral Content

VentureBeat reports Microsoft announced a new research project named ViralSearch. ViralSearch lets you search and navigate cascades of people passing content on social media and distinguish between things that are not just popular but also became viral in a sense that they are being passed from one person to the next over many generations.

Technical Hacks for Content Marketing | Justin Briggs

It seems like you can’t get through a week without hearing about “Content Marketing” or “Content Strategy”. These strategies call for increasingly complicated pieces of content, including “Big Content”, video, data visualization, photography, and robust design.

7 Tips For Finding Your Competitors’ Linkable Assets and RCS | SEER Interactive

Personally I am a big fan of competitive analysis for link building strategies and opportunities. Even if that’s not your thing, it’s always a great idea to keep an eye on what competitors are doing, especially as more and more SEOs take an RCS approach.