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Updated by Stoica Olivian Claudiu on Dec 06, 2019
Headline for Online Marketing Tools
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Online Marketing Tools

It's hard working manually when your competitors automate all processes and achieve better results. Even though human interaction is still important, some things are better done by online tools. Without further ado, I give you this simple list of online tools that will simplify your marketing efforts and help you achieve more.

123FormBuilder

Use 123FormBuilder to create any web form, survey, poll, or quiz you need. It comes with a variety of features that will make your form data collection and processing a simple walk in the park. You can use this tool to collect feedback from your customers, survey new trends, gauge your net promoter score, collect payment fees, and receive messages in a clear and organized pattern.

It has a forever free plan, but its powers can be best tried out with their Gold plan ($25/month).

Google Analytics

Google Analytics is the king of all website data. You can use this tool for free to capture the number of visitors on your site, what they like, and so much more. It has a less intuitive UI, but once you get the hang of it, you'll know everything there is to know about your sales funnel.

Key features:

  • user behavior tracking
  • audience overview
  • funnels visualization
Google Search Console

Google Search Console is a great tool for monitoring and optimizing for organic traffic from this search engine giant. And it's free to use.

Key features:

  • average position tracking of your keywords
  • technical SEO support
  • traffic monitoring
  • site speed performance report
4

Ahrefs

Ahrefs

Ahrefs has an immense database that you ca use to keep track of your inbound links, follow your competitors' trends, and stay on top with how your website is performing on the Web.

Key features:

  • keyword tracking
  • backlinks tracking
  • content curation
  • keyword research
  • competitors analysis
Customer.io

Customer.io is a great and complex email marketing platform that works best for SaaS businesses, but any other online businesses is welcome to join. It's very flexible and can blend in any code, so don't mind asking your developer to use their API. They also respond for any requirement, so it's a suitable alternative to MailChimp or any other popular CRM,

Key features:

  • custom emails
  • custom workflow automation rules
  • advanced user segmentation
6

HotJar

HotJar

HotJar is a website user behavior analytics tool that gives you easy access to monitor the activity of your site visitors while browsing your site. The data that you collect from this can be transposed into beautifully crafted heatmaps, scroll maps, and mouse movement maps.

This is considered a basic tool for any business which is interested in optimizing the conversion rate of their website.

Key takeaways:

  • Create heatmaps, scroll maps, mouse movement maps
  • Capture video recordings of how your visitors interact with your site
  • Create funnels
  • Add polls that pop up based on certain criteria
  • Survey your site visitors
Hootsuite

There's no such thing as marketing without connecting with your customers on social media. That's where Hootsuite comes in handy. Instead of manually sharing your posts on Facebook, Twitter or Linkedin, you can use Hootsuite to do it automatically - even by scheduling them. So you can sit back and focus on other more important tasks.

Key takeaways:

  • Social media marketing simplification
  • Post sharing automation