Why Tools vs Apps Matters

It's an important distinction to share when formulating social media and content marketing strategy. What combo of apps and tools do you want and why?

You need to select a bundle of tools and apps to solve all your businesses needs. Don't let the tools /apps set your agenda.

Decide on your why then go look and pick the right apps/tools

When you look at a solution I believe it's highly valuable to ask yourself "Tool or App?". Understand where any solution fits vs your longer term needs.

Ask yourself what other utility can this apps/tool bring.

When comparing two options be aware if you are comparing two tools, two apps or an app and a tool.

Look for alternatives that are comparable.