SEO - Search Engine Optimization is something that every business owner should know to boost their sales. SEO is something that helps in improving the overall ranking of a website on search engine result pages. For any website, it is vital to rank on search engines because it helps it reach up to the top of relevant results. As we know, today, almost everyone relies highly on the internet to browse anything online; SEO is the best way to increase a website’s online presence. To boost traffic to your website, you must follow the appropriate SEO strategy.