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Updated by i- SCOOP on Mar 19, 2021
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Content Marketing Inspiration

A list of content marketing experts and various authors, thought leaders and practitioners for more content marketing inspiration.


Joe Pulizzi

Of course we can't leave out Joe Pulizzi, who coined the term content marketing and pioneered a systematic content marketing approach. Joe blogs on and wrote a few well-known books on content marketing:

Gerry McGovern

Gerry helps large organizations become more customer centric on the Web. Gerry wrote several must-read books and is the man behing customer carewords. Customer Carewords is built around the idea that words drive actions on the Web, and using the exact language of your customers will make your website more efficient and customer-centricn based upon tasks. Gerry blogs on Must-read books on

Ann Handley

Ann Handley is chief content officer of MarketingProfs (the first one to have that title) and co-author of the hands-on and pratical content marketing book, "Content Rules":

Bryan Eisenberg

Although mainly known from a marketing optimization perspective, Bryan Eisenberg is a prominent thinker and practitioner regarding web content. His books and work on call-to-actions, persuasion architecture and buying personas have a lot of influence. In 2002, Bryan and his brother Jeffrey also published "Persuasive Online Copywriting: How to Take Your Words to the Bank."

Seth Godin

Seth Godin has written fourteen books that have been translated into more than thirty languages. Every one has been a bestseller. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. American Way Magazine calls him, "America's Greatest Marketer," and his blog is perhaps the most popular in the world written by a single individual.

Lee Odden

Lee Odden Lee Odden is the CEO of TopRank Online Marketing. He is also the author of Optimize: Lee is not a pure 360° B2B content marketing pundit but has done a great job explaining how to optimize by combining the power of search, social and content. Lee is also a great blogger. He blogs on

Robert Rose

Robert Rose is brand advisor for the Content Marketing Institute, and senior contributing analyst for Digital Clarity Group. Robert's book with Joe Pulizzi Managing Content Marketing spent two weeks as the #1 marketing book on And, Robert is also a featured writer and guest blogger for iMedia Connection, CMSWire and Fierce Content Management.

David Meerman Scott

David Meerman Scott is a marketing strategist, advisor to emerging companies, bestselling author of eight books including three international bestsellers, and a professional speaker on topics including marketing, leadership, and social media.

Michele Linn

Michele Linn has been a B2B content marketing consultant since a long time. She works with the Content Marketing Institute and is one of the founders of the Savvy B2B marketing blog.

Ardath Albee

Ardath Albee is a B2B Marketing Strategist and the CEO of her firm, Marketing Interactions, Inc. She applies over 27 years of business management and marketing experience to help companies with complex sales create eMarketing strategies that use contagious content platforms to turn prospects into buyers. Her book, eMarketing Strategies for the Complex Sale was published by McGraw-Hill. Ardath blogs on

Andrij "Andrew" Harasewych

Marketing Strategist, Lover of Science - Web Design and Internet Marketing

Brian Solis

Brian Solis is known for many things involving social media and social business. However, his main work always revolved around the changes regarding communication and the disruptive power of emerging media as in the book Putting the Public Back in Public Relations, which he wrote with Deirdre Breakenridge and the earlier 'Now Is Gone' which he wrote with Geoff Livingston).

Dave Chaffey

Dave Chaffey is without any doubt one of the most productive online marketing experts ever. Dave wrote an enormous amount of books and reports (amongst others for Econsultancy). In 2005 Dave published 'Content is King: Writing and Editing On-Line' but as a real all-rounder he also wrote on SEO, e-mail marketing and much more. Dave blogs on his co-owned platform SmartInsights where he published an eBook on content marketing, among - again - many others. The site also offers content marketing posts and templates: Finally, Dave is a consultant.

David Ogilvy

David Ogilvy didn't only build an advertising empire. Probably he is also the world's best-known and most successful copywriting expert ever. Although Ogilvy died in 1999, everyone wanting to know the secrets of copywriting should be familiar with his work.

Kristin Zhivago

Kristin Zhivago, a "revenue coach," is an expert on the customer's buying process. She helps companies of all sizes understand what their customers want to buy and how they want to buy it. She helps CEOs, entrepreneurs, and other business managers make it easier for their customers to find them, understand (and appreciate) what they're selling, and buy from them. She blogs on

John Simmons

If you don't know John, then certainly read one of his many great books on writing for business and engaging with words. A list of John's books on John blogs on

Stephanie Tilton

Stephanie Tilton is specialized in developing compelling copy that helps engage prospects at each stage. Stephanie contributed to chapter 10 of Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, and Webinars (and more) that Engage Customers and Ignite Your Business. She is one of the co-founders of the Savvy B2B Marketing blog.

David Armano

David serves as managing director for the social-digital practice of one of Edelman's largest hub offices within the global network. Widely known as both a digital veteran as well as an internationally recognized thought leader and speaker, David leads one of the most talented teams of social strategists, community managers, technologists and creative minds in the industry.

Rebecca Lieb

Rebecca Lieb is an author, journalist, editor, speaker and Altimeter Group's industry analyst for digital advertising and media. Since she is at Altimeter she does great work looking at how content strategies get implemented in the organization. Rebecca blogs on

Bob Boiko

No professional use of content and content marketing without content management. Bob Boiko is the author of the one and only 'Content Management Bible'. A reason to be listed! Last updated in 2004 but still an amazing work:

Michael Brito

Michael Brito is mainly known as a social business expert. He is Senior Vice President of Social Business Planning at Edelman Digita and author of 'Smart Business, Social Business'. As there is a very thin line between social business and content marketing, Michael is also an innovative thinker in the field of content marketing throughout the organization. He blogs about that and more on

Debbie Weil

Debbie Weil is an international speaker, author, veteran blogger, marketing strategist and Web pioneer. Debbie is the author of one of the first and most definitive books about business blogging, The Corporate Blogging Book. Her focus is still on content. On top of blogs she now also looks at content for social networks.

Robert Scoble

Robert Scoble is an American blogger, technical evangelist, and author. He is best known for his popular blog, Scobleizer. Scoble is a blogging pioneer and author of Naked Conversations, a book on how blogs are changing the way companies interact with customers, co-authored with Shel Israel.

Joe Chernov

Joe Chernov runs marketing at Kinvey but he gained recognition when he was at Eloqua, where he became head of content marketing and won the Content Marketer of the Year award. Joe is, among others, known for the infographic series, including 'The Content Grid', he did with JESS3.

Rob Yoegel

Rob Yoegel is the Content Marketing Director at Monetate. A creative visionary, content strategist, skilled writer and marketer who embraces and enjoys new technology, Rob spent more than two decades in publishing developing successful content, sales and marketing initiatives. In 2012, Rob was named a Content Marketing Institute Orange Awards finalist for being a tactician showing great promise as a content marketing leader.