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Updated by i- SCOOP on Dec 11, 2013
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Your Content Marketing

Content marketing and storytelling. Vote up your favorite posts so we can curate more content YOU look for. Your content marketing needs define how we curate.


Evergreen content: its enduring power and how to use it

Ever-what? The term ‘evergreen’ describes useful, researched, static content that doesn’t date, but instead provides perpetually valuable information

Distinguishing Good Content From Great Content

Content is king! The content that you are posting and sharing must be of the highest quality if you are going to get anywhere with it. People don’t have the time or the patience to waste. You have three seconds.

The Netflix Effect on Content Marketing

It’s been nearly impossible to consume any kind of media in the last few weeks without hearing about Netflix’s new original series “House of Cards.” With a massive budget and 13 episodes that were released simultaneously to enable binge viewing, the David Fincher-directed series has everyone talking about what it means for the future of the TV industry.

Build a strategy around content for customer engagement

Content can serve many goals but customer engagement is nearly always your goal. Discover how to build a content strategy to achieve it.

Change and the Content Marketing Continuum

Now that we're a few months into the new year, it seems appropriate to take a stand about the payoffs of sticking with solid content marketing strategies. The beginning of the year is when a lot of B2B companies look at what they want to accomplish this year as a clean slate. Like they're starting from scratch. Kind of an...

3 Lessons Content Marketers Can Learn From Elton John

Want your content to have a shelf life longer than 15 seconds? Take some tips from Elton John to make your content last.

Content production: persistence, pertinence and a painter

Content production tips and content marketing thoughts. Based upon a blog post about - and the life of - Vincent Van Gogh.

Managing Marketing Content Across the Customer Lifecycle

Considering our purpose as marketers, we should be placing customers at the center of our marketing efforts. That's truer today than ever before, because customers have more choices, more control, more ways to connect, and more access information.

Content as Currency and Other Thoughts From #Snowcial

There’s a good reason everyone is talking about the role of content these days, but you have to understand the psychology of it all. Thanks to social networks, people share interesting, entertaining or even informative content because it makes them look good. There’s a reason why the word “meme” has “me” in it. It’s not enough just to produce content—your content has to be designed for sharing.

Four Friends Every Content Marketer Needs

Whether you’re scouring the internet for ideas or plagued with writers’ block, these four people might just help you master your content marketing skills.

Don’t Let the Wrong Person Handle your Company Blog

When you entrust your company's image to someone, there are many things to consider. Your blog may be the first "contact" a user has with your brand.

Three Things Ira Glass Taught Me About Storytelling

Michelle shares three important things she learned from Ira Glass about both storytelling and content marketing.

Why good service needs to be part of your content marketing matrix

Content marketing is all about developing relationships and business owners can no longer separate customer service from marketing. Poor service is a gap in your marketing matrix.

Social Curation - Ten Frontiers for the Future of Engagement

This is the sixth report from our upcoming People's Insights Annual Report titled “Now & Next: Future of Engagement”, to be published as an interactive iPad

500 Blog Content Ideas

Never be stuck for new content ideas and blog posts again with Content Ideas for Bloggers and Writers everywhere - sharing all the latest tips, videos, tools and content creation strategies!

B2B Content Marketing Daily

B2B Content Marketing Daily - Updates, Trends & Tips by 7webwunder