Rony Pinto
Google Analytics is very simple tool which help to see every thing happening on your site.With the help of google analytics tool you can see how well your site is performing so you can take steps to improve it .
Google Analytics is very simple tool which help to see every thing happening on your site.With the help of google analytics tool you can see how well your site is performing so you can take steps to improve it .
Benefits of Google Analytics.
How Many People Visiting Your Site
Were Are they Coming from are they coming from google,face book or twitter.
How much time they are spending on your site
Most visited pages of your Site
When do your users visit?
Users are coming from which country
What are your top devices
When do your users Visit
How are you Performing Against Goal
How well do you retain your users
It help to know active user on your site
It help to know Bounce rate on your site
What is SEO ?
SEO is the process of optimizing a website to get higher ranking in (SERP) Search Engine Result Pages.
SEO Purpose :
Increase Website Visitor ( Traffic ) .
Get Ranking in Search Engine Result Pages (SERP) .
Improve Ranking in Search Engine Result Pages .
Importance of SEO
If you have a website , Blog or Online stores SEO can help your business to grow and meet the business objective. SEO is essential because User trust Search engine and having a presence in in the top Position for the keywords the user is Searching it increases the Website trust.
What is on page SEO?
On-page SEO refers all activities performed within the website in order to improve its ranking on Search engine result page.
Points for On page SEO
Page Title - Page title should be in 65 characters including space.It should include main focus keywords.
Meta Description - The Meta description should include 155 to 166 characters including spaces.
Meta Keywords - Keyword should be in 3 to 4 words. Meta keyword should be related to the web page content.
Content quality is very important in SEO .A good quality content should be use in website or blog.
Use H1,H2 and H3 heading in our Page.
Use main focus keyword in your 100 words of your Paragraphs.
Use LSI (Latent Semantic Indexing ) keyword in your Paragraphs.
Use an Alt tag to describe the image .This will help the search engine understand what the image is about.
Optimise the size of image the image with the smaller size is better and always use the original image.
Always use descriptive filename and don't just name the image2.jpg but try to use descriptive filenames for Example 'on-page-seo.jpg' .
Url Optimization is very important URL should be less then 255 characters and use hypens to separate the different parts.
Url should be SEO friendly URL should be short,descriptive and it inlcude target keyword. this are Example of
Good URL - https://www.digitalrony.blogspot.com/seo-tools
Bad URL - https://www.digitalrony.blogspot.com/p?165
Your Paragraphs content include minimum two Internal Links and External Links.Linking Pages within website is very important for seo. Because if you have internal link within page user will move to another pages of your website to read more so this will increase the time spent by user on your website.
External link is also very important for seo .Because by linking high quality websites in our website you can increase trustworthiness of our content which his good for seo.
Your website should have good Page Loading speed.If your website speed is good then it will reduce the bounce rate of your website.Page Loading speed is also very Importance for seo.you can check your page loading speed by using gtmetrix.com.
Your Website should be mobile friendly Because Almost 60% of searches in google are now coming from Mobile devices.If your website is mobile friendly then there will be increase in Traffic on your website.
We create website so we can sell our product and services.For that we do SEO for our website so we can get traffic on our website. But even after doing SEO we are not able to generate traffic to our website. SEO take lot of time to bring traffic on website .so if we want instant traffic on our website.So we look for easiest solution for instant traffic. PPC is the best solution for instant traffic. Its conversion rate is also very high.
What is PPC ( Pay Per Click )
PPC (Pay per click) is a part of digital marketing. In PPC advertiser pay a fee each time when some one clicked there ads. PPC services are being provided by a search engine like Google, Bing. It is the easiest way to come on search engine results page and get their top position.It also help to generate lot of traffic on our website.
When a user searches on Google search engine for that he use keyword .If you have chosen the same keyword, your ad appears will appear to him on organic search.When people click on that Advertisement. They will reach your site to know more about.This is only one way of AdWords works.
What is the benefits of PPC Marketing
1.Small Investment for advertising : Google AdWords is not like other media were you need huge investment for advertising. you can start advertising on AdWords with a small investment. You have to pay for advertisement only when some one click on your ads. Also, you can set your daily budget there by giving you more control budget.
High ROI (Return on Investment ) : Google AdWords provides high Return on Investment (ROI). If you have chosen a correct keyword, done the effective bidding and your site is fast and appealing, you will get the high conversion and high conversion leads to high ROI.
Generate Instant traffic : If you have created advertisement as per Google’s guide line .Google will show your advertisement on top of the organic search. It will generate instant traffic to the site.
Track Conversion : Google AdWords help you to track conversion. so it help you to understand which advertisement is Performing well to sell more product or service. You can also edit/optimize nonperforming ads.
Generate Instant traffic : If you have created advertisement as per Google’s guide line .Google will show your advertisement on top of the organic search. It will generate instant traffic to the site.
Re-marketing : You can follow your customer or someone who is looking for product/service similar to your product or service on Google or its partner sites using re-marketing (Re-targeting). It helps you to get your customer back on your site and give high conversion.
PPC help you to Target in City or a country or internationally :AdWords help you to target a city or a country or internationally. Suppose you have a small business and you want to sell your product or service in a certain location. You can set target location in AdWords.
PPC advertising is measurable : PPC advertising is measurable. You can easily measure your return on advertising spend. You can track which advertisements, keywords, or ad placements that are driving the most return.You can also Optimize you ads. You can install conversion tracking to track a number of conversions you are receiving.
PPC Advertising formats are better than organic listings : PPC advertising formats are better than organic listings. You have more options that will help you generate more results. A few examples to install call tracking, Set site links on Ads, and customer reviews on your PPC advertisements.
Advertising isn't dependent on SEO or Google rule changes: Unlike organic listings, PPC advertising is not as risky. Your success is not largely dependent on Google algorithmic changes, or your website’s optimization.
PPC advertising is very targeted : PPC advertising is extremely targeted. Just like organic search, you can target by keywords. However, as an advertiser, you will have more advanced forms of targeting options. You can target your ads at various locations. You can target hundreds of keywords at the same time. You can also target people by their online behaviors and interests.
PPC advertising is smarter than different types of advertising : PPC advertising will give you an advantage over other forms of advertising. This is because of the immense data that PPC advertisers have at their discretion. PPC advertisers can advertise to their email contacts, website visitors, or people who visited their store. This allows you to not only acquire new customers but to increase repeat purchases from previous buyers.
Image sharing sites are mainly referred to those websites where you upload your blog images to generate website traffic and gain inbound links.When sharing your articles image in image sharing sites, make sure the image that you choose to upload is related to your content, has proper file name and contains alternative text with focus keyword describing what the image is all about.
Benefits of Image Sharing Sites
Generate website traffic
Create brand awareness
Gain inbound links
Here is a Top 50+ image submission sties List which will help you to generate traffic and create brand awareness of your website.
I have completed my course of Digital marketing and presently i am working as a SEO Executive.
