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Updated by Sarkis Hakopdjanian on Oct 24, 2019
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9 Restrictions in Cannabis Marketing and Advertising

Cannabis marketing or cannabis advertising is a heavily regulated industry in Canada. The Cannabis Act lists several restrictions in marijuana marketing or marijuana advertising. We review 9 of the most common restrictions. To learn more, read our guide:

Cannabis Marijuana Marketing Advertising




Cannabis marketing or cannabis advertising is specifically designed to promote your cannabis business or cannabis dispensary in Edmonton.

Marijuana advertising is one type of marijuana marketing that uses a paid sponsored message, or marijuana ad, to grow your marijuana business.

Traditional cannabis marketing and advertising includes newspapers, magazines, television, radio, direct mail, in-store events, and others. Digital cannabis advertising includes using cannabis websites, search engines, social media, blog articles, marijuana newsletters, and more.

As of October 17, 2018, the federal Cannabis Act came into effect, providing legal access to recreational cannabis in Canada. The objectives of this legislation are to protect public health and safety.

General legal restrictions and limitations of cannabis marketing and cannabis advertising include:


Communicating information about its price or distribution


Appealing to young persons


Testimonial or endorsement


Depicting a person, character, or animal, whether real or fictional


Evoking a positive or negative emotion or ‘way of life’, such as one that includes glamour, recreation, excitement, v...


False Promotion: cannabis cannot be promoted in a manner that is false, misleading or deceptive.


Foreign Media: it is prohibited to promote cannabis and cannabis-related accessories and services in a publication th...


Sponsorship: it is prohibited to display a brand element of cannabis in the sponsorship of a person, entity, event, a...


Inducements: it is prohibited to provide or offer cannabis or cannabis-related accessories without monetary considera...