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The main aim of any business is to stand out of the crowd and reach to the targeted audience. There is a vying competition where myriads of companies offer similar services like you, it’s almost impossible to grab attention of the potential customers. However if you are promoting your business online, SEO tools can be of great help but you need to choose wisely.
Here are some effective and powerful SEO tools that can get your business on first page of Google:
It’s not wrong in saying that Google or any other search engine has a special preference for mobile-friendly website. If your website performs well on mobile device that means there are increased chances of top ranking. To check the performance of your site on mobile, use mobile-friendly test tool offered by Google itself. Simply enter your website URL and test if your web page is mobile friendly.
Keywords play a vital role in SEO as choosing right keywords help to reach the right customers at right time. Google’s Adword keyword planner helps you to discover keywords that are most relevant to your business. You need to start searching by entering words or phrases that describes your product or services/ For eg: If you are a agency offering digital services in Adelaide, you can search by focusing on any one service like web design.
Faster web pages are mostly preferred by search engines. PageSpeed Insights, this tool by Google checks the performance of your web pages and accordingly gives you suggestion on how to make your website speed fast. You simply have to enter the URL to get results.
Hotjar is an ultimate analytics and feedback tool that helps you to understand what your users exactly want and why are they bouncing. It generates heatmap, feedback poll, form analytics to study user behaviour and how they interact with the web pages. With this user feedback, you can improve your website performance and also search ranking. The tracking tool will also help in turning your visitors into customers.
Monitor your business completely with the powerful analytics tool called Google Analytics. It’s an all in one tool, having variety of features that will help to understand your customers better. It gets you valuable customer insights, track website traffic and generate reports. It’s suitable and powerful marketing tool for businesses of all shapes and sizes, so it’s highly recommended.
No matter if you are a startup, small business or an established firm, competition is at every stage and everywhere. Using such powerful SEO tools will certainly help in appearing top of any search engine and attain the desired goal.
