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Updated by Sarkis Hakopdjanian on Sep 30, 2023
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Top 9 Fitness Ads and Marketing Strategies

Fitness ads are one type of fitness marketing that uses a paid sponsored message, or fitness ad, to grow your gym or yoga studio with new members. To learn more about gym ads, read our guide:

Fitness Ads and Marketing

Source: https://business-clinic.ca/fitness-ads-marketing/

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Introduction

Fitness advertisements or fitness ads are specifically designed to promote your Edmonton gym, fitness centre, or personal training services.

Fitness advertising is one type of fitness marketing that uses a paid sponsored message, or fitness ad, to grow your gym or yoga studio with new members.

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1. Member Survey

Learn about your members and their health needs to position your fitness centre to better fulfill their needs and attract more members like them.

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2. Market Research

Learn about your marketplace environment to discover what fitness products and services your members truly want and need.

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3. Business Checkup

Learn the strengths and weaknesses of your business and marketing performance to make informed business decisions.

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4. Logo & Branding

Effective branding differentiates your fitness gym from your competitors, increases your brand’s recognition and credibility, and improves your clients’ loyalty to your health and fitness centre.

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4. Fitness Website

Your fitness website is the online headquarters of your business. An effective website can help you grow your fitness gym with new members and strengthen your relationships with your existing clients.

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7. Google Business

Get your fitness website easily found on the first page of Google Search and Maps using Google Ads and search engine optimization (SEO).

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8. Social Media

Connect with a large network of new members on social media and focus your marketing message to the right audience. A combination of social media marketing and social media advertising will help you attract new members to your fitness gym.

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6. Business & Marketing Plan

Business planning to create a strategic roadmap to ensure the success of your fitness business in Edmonton and to get funding from lenders and investors.

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9. Content Marketing

Demonstrate your expertise as a thought leader in health and fitness and attract new members looking to learn from your resources as a fitness expert. This includes blog writing, eBooks and email marketing services.