List Headline Image
Updated by Ella_Johnson on Oct 22, 2019
Headline for Top 10 Restaurant Marketing Ideas
 REPORT
Ella_Johnson Ella_Johnson
Owner
10 items   1 followers   0 votes   0 views

Top 10 Restaurant Marketing Ideas

Have a restaurant that serves awesome food? Great! But guess what? That alone won’t bring more people to your doorstep. Your brand won’t get viral overnight without a well-defined approach.

Worried? Don’t be.

1

Social Media Promotions

Social Media Promotions

Social Media is the voice of your brand. It is an engagement machine where you can build great content – to increase. Well, most restaurants have a social media brand. But are they creating enough visual content to attract customer eyeballs? Here are a few things that may need your attention.

  • Call to Actions – For example: have an order now button that redirects people to your online ordering platform.
  • Video Marketing – Videos are viewed 5 times more than static content. Every day, around 8 billion videos get viewed on FB alone.
2

Restaurant Loyalty Programs

Restaurant Loyalty Programs

A major chunk of your business comes via your existing customers. Your restaurant marketing strategy should engage customers so that they keep coming back to your restaurant.

A restaurant loyalty program rewards your customers if they make repeat visits to your restaurant. An omnichannel strategy will make it more attractive to the customers.

So what are some ways to take your loyalty program strategy to the next level? Here are 2 ideas that you can try:

Offer referral incentives – Provide benefits to customers who refer your brand to their friends. Make them your affiliates. Incentivise them so that they can tell everyone about the great experience at your restaurant.
Provide extra points for social sharing – Social sharing is great as it amplifies your brand’s presence on the web. When customers provide you a review, encourage them to share it on their timelines so that their connections see it too. You can promote sharing by providing freebies like ‘Get 40 points for sharing your review on platforms’ Positive reviews act as a great indicator for people to check out a restaurant.
For more ideas on how to promote your loyalty program check this article.

#Tip: Before promoting your loyalty program, answer this question – Why should a person sign up for the program? You’re on the right track if an answer strikes right away.

3

CRM (SMS and Email Marketing)

CRM (SMS and Email Marketing)

We like to call these two as the vital pillars of your customer relationship management strategy.

Once you have access to customer information – SMS and email campaigns on your marketing automation tool are a great way to engage your audience.
Here are a few ideas to get it right:

  • Time of campaign – an hour or two before meals is an excellent time to share order now messages
  • Personalisation – try to bucket your customers into a few categories (high order customers values, 20-year somethings) to increase message relevance.
4

Online Listings

To be found online, your business should be listed on Google and other popular sites. The traffic on these sites goes as high as millions a day. Ask any digital marketing professional, a listing is perhaps the first step to be discovered online.
Many sites allow you to get reviews, ratings, testimonials, pictures on their platforms. These add to the positive signals that your restaurant needs. Here are some high authority websites to get listed on:

  • Google My Business
  • LinkedIn Company Directory
  • Bing
  • Yelp
  • HubSpot
  • Yellow Pages
  • Yahoo! Local
  • Facebook
  • Apple Maps
5

Newsletter

Newsletter

Once you’ve built a list it is quite a task to keep your customers engaged with new content. If you roll out too many campaigns with aggressive CTAs, they might not resonate well with your audience. Diverse content helps here and a newsletter is an excellent collateral. Designing a good newsletter is tricky and if done wrong, can backfire.

Here are a few tips to help you create a good newsletter:

  • Device friendly – mobile is of particular importance here. Check your collateral on all platforms
  • Highly visual – your newsletter should be extremely visual, high on images
  • Include call to actions – Include link backs to your website so that they can place an order or check out all that you have to offer
  • Include social buttons – Provide buttons to your customers for sharing your content on social
6

Build a Website

Build a Website

A good website is a central point for all your restaurant marketing, branding, outreach, and promotional efforts. The limited space given by Swiggy and Zomato to show off your restaurant is one major drawback. Having a website helps to overcome this by giving you ample opportunity to push your messages the way you want.

As you build your website, be aware of the following guidelines:

  • Make it attractive
  • Use great content
  • Put Call to Action buttons
  • Check the website load time
  • Check for responsiveness across devices
  • Add blog pages
7

Build an Online Food Ordering App

Build an Online Food Ordering App

Like a website, an online food ordering app is also an important part of your revenue strategy. With mobiles becoming popular among the millennials, ordering through apps is expected to grow in the coming years.

An online ordering app helps in:

  • Getting direct orders – no commissions to be paid
  • Branding and advertising
  • Retaining customers
8

Offer freebies

Offer freebies

Customers love freebies. A gift, a takeaway, a souvenir – a small token or gesture of appreciation can go a long way. Restaurants can offer freebies in a variety of ways. Here are a few ideas.

  • Free wifi – many restaurants offer free wifi services to customers, you could ask them to login with an email ID and password that will help you further build a marketing list.
  • Discount coupons – throw in a few discount coupons at the end of the meals (SMS/Email them) – this will incentivise them to come back to the restaurant.
  • Small gifts – You must’ve seen McDonald’s give out Happy Meal toys which were the rage with kids, think of a version that works for your restaurant.
9

Use Digital Menus

Use Digital Menus

Most users like to ‘stalk’ your restaurant online before actually visiting. That’s the way customers roll nowadays. Make sure your online accounts are updated with all the things that matter. Your online menu should be updated as often as you possibly can. Having a mismatch in what you actually serve at the restaurant and what your menu says online is a negative signal. The menu should be:

  • Well designed
  • Up to date
  • Auto-pushed across online platforms
10

Get feedback

Talking to customers is of eminent importance when it comes to restaurant marketing. People who visit your restaurant provide feedback that is a great indicator of your performance. It is also an excellent opportunity for you to connect with the customers and take in their views.

You can collect feedback through digital feedback forms, push notifications on apps, and physically at the restaurant through your staff.
If you still have second thoughts, here are 7 reasons why you should be collecting feedback if you aren’t already.

Source: 16 Restaurant Marketing Ideas