Reading List for the Week

Follow these 4 social media trade show marketing tips to boost interest, create buzz and keep people interested in your business ideas.

An Ikea affiliate has teamed up with Marriott International to develop a chain of hotels in the same affordable, compact, and stylish vein as the furniture store, The Wall Street Journal reports. Marriott has collaborated with a subsidiary of Inter Ikea Group, the parent company of Ikea furniture, to create a new brand of hotels called Moxy.

This can be achieved using LinkedIn as a landing page and the notes feature on Facebook to blog. Both are acceptable, affordable and effective ways for startups, professional consultants, micropreneurs and solopreneurs to have a professionally branded landing page and a place to blog.

Yesterday I had tea with a Daoist tea monk who said for tea to change you, you have to create a sacred space in your heart for the tea.

15 Brilliant Campaigns That Brought Digital Into The Real World
Rarely do they mix together and when they do, it’s usually a case of tacking on Facebook integration for the sake of it. However, there are a number of great campaigns out there that thought outside the box and delivered some truly innovative campaigns that bridged the gap between real world and digital.

Find out how your everyday language is currently affecting your moods. Here are 7 Things to Avoid Saying, and 7 Things to Start Saying instead.

A troubling thought, isn't it? You're slaving away at your blog, but you can't help wondering if you have a shot in hell of getting anyone to read it. What makes you any different from the millions of other bloggers hoping for attention? You're all doing the same stuff.

Go to any site about blogging and you'll see some variation of this advice. Need more traffic? Write better posts. Want more comments? Write better posts. And on the surface, it sounds like sage advice. But when you think about it, it's kind of like a track coach telling an athlete: "If you want to win an Olympic gold, run faster."