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Updated by Randy Bauer on Sep 05, 2013
Randy Bauer Randy Bauer
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Content Marketing Strategy

Personal research into content marketing strategy for social media and engagement.

Science Of Persuasion

For more visit our blog at Animation describing the Universal Principles of Persuasion based on the research of Dr. Robert Cialdini, Professor Emeritus of Psychology and Marketing, Arizona State University. Dr. Robert Cialdini & Steve Martin are co-authors (together with Dr. Noah Goldstein) of the New York Times, Wall Street Journal and Business Week International Bestseller Yes!

PreneurCast056: Low-Hanging Fruit This week, Pete and Dom discuss "Low-Hanging Fruit" -- things that everyone can try as a way to improve one or more of the 7 Levers of Business. There are lots of different tips and there should be something for everyone to implement and benefit from.

Semantic Search: How to Write for It

Below is a recent interview I did talking about how we should be writing content for the semantic web. I was the guest of Michael Ehline of the Circle of Legal Trust, a "Confederation of Online Attorneys and Webmasters Dedicated to Providing Educational Content and Lawyer Recommendations to the Public at Large."

10 Ways to Build Authority as an Online Writer

Picture the set of a late night talk show, circa 1983. Allen Ginsberg is fat, bearded, and sitting in the interview chair. Long hair grows in unruly patches from the side of his otherwise bald head. His eyebrows sprout from his brow like wild hawthorn in bloom.

Culture Code: Creating A Lovable Company

An presentation on what we believe and how we work at HubSpot. This is part culture manifesto, part employee handbook and part diary of dreams.

Scoopit and the Lean Content Movement - Atlantic BT

The Lean Content Movement I created Anatomy of Great Ecom for one of my content marketing websites a few days ago (image below). I approached the post with the Lean Content Movement in Mind.'s CEO Guillaume Decugis, Founder Marc Rougier and the team at, a curation tool I love, and their team is pioneering the Lean Content Movement.