Stephan Marais
Learn how to use Facebook custom audiences to improve your marketing success on Facebook!
Last year, Facebook introduced Custom Audiences, which enables companies to upload customer or prospect databases and target those individuals on Facebook by matching customer IDs with Facebook IDs, phone numbers or email addresses (subject to privacy protections). That capability was recently expanded with “Lookalike Audiences,” which enable marketers to find segments that generally match specific Custom Audiences on Facebook.
Google announced the launch of Google+ sign-in, an addition to the Google+ platform, which will enable users of various sites and apps new ways to share with Google+.
Social media event promotion: Discover 10 creative ways to use social media to promote your offline and online events.
Although it's all very up in the air-ish [1] we know that the rel=author and related stuff that Google's doing is going to be used at some time. Be it for better personalized search results, really useful targeted advertising, or a boost in ranking for specific queries by specific people or groups of people — we know Google is going somewhere with this.
Google was founded on a simple principle — some web pages are more important than others.
How is that importance quantified? Ideally, it’s based on the fact that people think that page satisfies their questions about the topic better than other pages.
How to use hashtags in your social media marketing to create successful campaigns and maximize your exposure across all social media channels.
Facebook Graph Search: learn how to increase your exposure and prepare your Page so that it comes up more often in Facebook searches.
