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Updated by Stephan Marais on Mar 15, 2013
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Social Media Marketing Round Up - 01 March 2013

How to Use Facebook's 'Custom Audiences' Feature for More Strategic Ad Targeting

Learn how to use Facebook custom audiences to improve your marketing success on Facebook!

Facebook Expands Custom Audiences With Third Party Audience Segmentation Data

Last year, Facebook introduced Custom Audiences, which enables companies to upload customer or prospect databases and target those individuals on Facebook by matching customer IDs with Facebook IDs, phone numbers or email addresses (subject to privacy protections). That capability was recently expanded with “Lookalike Audiences,” which enable marketers to find segments that generally match specific Custom Audiences on Facebook.

Google Launches Google+ Sign-In, Calls “Frictionless” Sharing Spammy | WebProNews

Google announced the launch of Google+ sign-in, an addition to the Google+ platform, which will enable users of various sites and apps new ways to share with Google+.

10 Ways to Use Social Media to Promote an Event | Social Media Examiner

Social media event promotion: Discover 10 creative ways to use social media to promote your offline and online events.

Larry Page On How To Become Part Of The Google+ Knowledge Graph | Search Engine People | Toronto

Although it's all very up in the air-ish [1] we know that the rel=author and related stuff that Google's doing is going to be used at some time. Be it for better personalized search results, really useful targeted advertising, or a boost in ranking for specific queries by specific people or groups of people — we know Google is going somewhere with this.

Seven Ways Writers Can Build Online Authority with Google+ | Copyblogger

Google was founded on a simple principle — some web pages are more important than others.
How is that importance quantified? Ideally, it’s based on the fact that people think that page satisfies their questions about the topic better than other pages.

How to Use Hashtags in Your Social Media Marketing | Social Media Examiner

How to use hashtags in your social media marketing to create successful campaigns and maximize your exposure across all social media channels.

How to Optimize Your Facebook Page for Facebook Graph Search | Social Media Examiner

Facebook Graph Search: learn how to increase your exposure and prepare your Page so that it comes up more often in Facebook searches.