Updated by Alliance Tech on Jan 25, 2020

Alliance Tech Blog - Online Advertising Company | Internet Marketing

We provides all Digital Marketing services Like SEO SEM, SMM, at Alliance Tech we make small businesses into the bigger & help them to generate good ROI

How to Promote a Product Using Digital Marketing Methods

You have a product and you know how awesome it is. But if you’re the only one who knows about it, then how are you going to sell it? How to promote a product when there are thousands of competitors out there?

Merely having a great product is not enough. People need to know about it. The only way people are going to know about it is if you market it to them.
So what’s the plan?
You have to choose the best and efficient platforms available on how to promote a product—your product.

And that’s where digital marketing comes in.
Digital marketing can be any form of marketing that uses electronic devices or the Internet or other techniques. It’s a proven method. Some might even say it’s a foolproof way to market one’s product.
Don’t believe us?
Here are the facts:
Research shows that constant Internet use among adults is still on the rise – about 5 percent in the last three years. Increased online presence means increased online shopping and buying. Offline marketing is being left behind, way behind.
Your key to success is to choose the right digital marketing method on how to promote a product the right way. Below we’ve listed some of the top most effective ways you can choose from to learn how to promote a product.
Effective Ways on How to Promote a Product Online
#1 Facebook Ads
Are you thinking about using Facebook ads? You should be!
Let’s look at the facts:
• Approx 3 billion people all over the world use social media, and half of them use Facebook.
• Facebook has 2.23 billion monthly active users and 1.47 billion daily active users.
• Around 79% of people using Facebook.
• Around 74 percent of people use Facebook for professional reasons like a business and for earning purpose.

So introduce your product in front of them with Facebook ads!
Now you can see why Facebook is a great place to sell almost any type of product as long as it’s legal and doesn’t go against Facebook’s advertising policies.
Some of the products that get the most number of clicks on Facebook are the following:
• Tech
• Apparel
• Retail
• Fitness
• Health
• Beauty
There are a couple of important things to keep in mind when setting up your Facebook ads campaign. One is to set clear goals for your campaign by thinking of the reasons why you’re running the ad in the first place. The other is to define what your objectives are.

#2 Google Ads

Google Ads is another great platform to use when learning how to promote a product.
After all, Google Ads has become Google’s main source of revenue. That’s certainly saying something about how effective it is.
Google Ads is a type of pay-per-click (PPC) ad in which the advertiser pays the ad publisher each time a new lead clicks on the ad.
What're your profits for using this particular digital marketing method?
Look at the facts:
• Google Ads is going to help your business appear on the coveted first page of search engine results.
• About 64.6% of people click on Google ads any time they’re looking to buy something online.
• Google Ads is picked by 4 out of 5 businesses that engage in PPC campaigns. This is directly tied to Google’s popularity.
• Brand awareness can get a boost of up to 46% by using google ads.
• Google Ads will double your investment if you choose to advertise on this platform.
• Google Ads is actually faster than SEO because you can start getting impressions and clicks right away.
• Google Ads complements the other marketing efforts that you have going. An example of this is remarketing, which targets those who have shown interest.

#3 Search Engine Optimization (SEO)
Search engine optimization (SEO) organic process to promote our business.
If you do SEO right, then your website is likely to end up on the first search engine results page (SERP).
SEO has become quite important to a successful digital marketing campaign. This is all because of how SEO itself and its paradigm have evolved and shifted over the years.
Therefore, a sound SEO strategy is called for. Here are some of the points that you need to look into when setting up a solid SEO strategy:
• Use Google Analytics to help identify your target market.
• Consider more search engine options.
• Be more mobile-friendly.
• Create top-quality content that is relevant and consistent.
• Your website should be user-friendly and should have clear navigation.
• Build quality and relevant links to get a high number of quality traffic.
• Set up a social media platform that is both comprehensive and constantly updated.
• Fix relevant keywords to help correspond with your ROI.
Always keep in mind that SEO is an ongoing process. You can never rest for too long even if you are currently successful. Everything is constantly changing and evolving, from the search engines to the customers and their behaviors as consumers.

#4 Email Marketing
Email marketing is one of the most effective digital marketing methods, yet it’s also one of the simplest. As one of the methods that help you learn how to promote a product the right way, you can’t go wrong with it. Email marketing messages have resulted in 66% of consumers making a purchase.

No one can discount such a high figure!

Here are a few tips for you if you want to utilize email marketing as part of your strategy:
Personalize the email by adding the name of the recipient.
Subject lines that are over 70 characters in length should be included.
Timing is everything. The best time to send your emails is on weekends or at night.
Make sure to do A/B testing so that customer engagement rates will increase.
When thinking of how to promote a product using email marketing, consider the use of newsletters. Sending a newsletter via email is a great way to reach out to both existing and potential customers. You get to send the latest information and development about your product. You can also share relevant news and even photos that might interest them.
And to stir up some excitement among your customers, you can also use email marketing to
send exclusive offers,
exclusive discounts, and
promotional deals.

#5 Content Marketing
Content is king.
You hear that all the time. It’s a cliché, but it still holds true, and that’s what’s important.
Content marketing is a major pillar of the methods used in learning how to promote a product. As much as 70% of consumers learn about products through the content medium.
When you consider that figure when compared to traditional advertising, then you need to take notice. Most people will only pay for something that they know about or understand.
You will use content to educate and inform them about your product. And you have plenty of options too!
Below are some of the types of content that you can create and use to boost your digital marketing campaign:
Ad content
Blog posts
Case studies
E-books
Images
Infographics
Podcasts
Social media posts
Testimonials
Videos
Website Pages
White Papers
One more tip: If you have a successful content marketing piece that you used in a particular digital marketing method or medium, don’t discard or forget about it. Simply re-purpose it by using it across all your other digital marketing campaigns. If you feel that you need to reformat it, then by all means do so.

#6 Social Media Posting
Facebook obviously has its own place at the start of this section. It has to, given just how big and influential it is among the social media platforms.
But social media is so much more than just Facebook and you need to take advantage of that. Social media users are growing by the day and are already at 2.6 billion according to Statistic. With that kind of number, it only makes sense to explore what else it has to offer.
The first thing that you can do on social media is simple enough. If you have a new product that you want people to know about, create a post about it. Talk about the features of your new product, how it can help people or make their lives better. In short, make them excited about it.
Another thing you can do is to create a great hashtag. What we mean by this is that your hashtag should be unique and stands out from the rest. People, or to be more exact, potential customers, will be able to find information that is related to your product using the hashtag. Fuel the excitement further by adding some behind the scenes content about your product. This can be photos, posts, or videos showing some interesting stuff that you did not initially show to the public.
Social media ads are pushed by your advertising dollars so that thousands of more people see them than they would a regular, organic post. Different social media campaigns optimize for different purposes as well, so you can create campaigns focused specifically around website traffic and sales!
Whether you use social media organically or you use social media advertising, you can leverage both methods when learning how to promote a product.

#7 Website Design
Last but not the least on this list of how to promote a product is to make use of your website design.
Here’s a revelation for you if you don’t already know it: your website is your best marketing tool.
There are really few better ways that you market your product to the public. There are so many ways to do this but let’s talk about the two most important ones.
First, engage people with your visuals. Use visual content, a lot of it. These can include infographics, photos, and again, videos.
Second, make sure your website visitors experience easy navigation. Your visitors came to your site to meet a specific need and they want it to be met right away.
If it takes them to long to do what they came for, then they’re likely to click away and exit your site. Worst case scenario is that they never come back to visit.

Conclusion

There are many methods that you can use when exploring how to promote a product.
Using digital marketing offers not one but several methods that can lead to what you want. And that is for people to be aware of your product and then purchase it.
Just remember that all these strategies and campaigns continue to evolve and change just as your audience evolves and changes.
Digital marketing is become now most important entity if you want to promote your business online and Alliance Tech give you the best digital marketing services in all these segments.

10 Best SMB Marketing Strategies That Will Work For You

Small businesses always have it tougher than well-established businesses when it comes to marketing.
First of all, just starting out is a challenge. Whether you are a large or a small company, numerous challenges will be hurled your way. But if you have a small business, then those challenges are magnified. Shortages in the budget, time, or manpower are a few examples of those hurdles. Whether a business is built as a B2B or B2C, challenges are present when you go away.
What about medium-sized businesses? Medium-sized businesses do not have it any easier. Sure, they might have a little more when it comes to resources, but not that much.
Whatever the battles that they experience, small-to-medium sized businesses or SMB’s are gaining in prominence. They make up a whopping 99.7% of all businesses in the United States, after all. New SMBs are also being established on a regular basis.
So how do they deal with the ups and downs and emerge as one of those that last and succeed?
The antidote is SMB marketing. This is a term that refers to the method by which small and medium sized companies market their products. Obviously, they try to do it using a conservative budget, and they are constantly on the lookout for low-cost ways to convert and get sales.

Here are 10 proven SMB marketing strategies that will help push your brand while you save.
10 Proven SMB Marketing Strategies That Will Work For You
1. Setting a Goal and a Budget
To market your business right, you need to set a goal. What is your vision to grow your business? The first SMB marketing strategy is to set the right goal and a reasonable budget.
What do you really want to happen? Are you looking to expand your company’s reach, or do you want to strengthen your hold on the local market? Do you want people to become aware of your brand?
All these are valid goals, of course. But as you set the goal or goals that you want to accomplish, you also need to think about your budget. Your budget needs to be in sync with what your goals are. At the same time, it needs to be realistic and practical.
2. Maximize Google’s Local Offerings
You can also take advantage of Google’s local offerings. With Google being the largest and best search engine available, it can definitely offer a lot for small and medium-sized businesses. Having an online presence like on facebook, Instagram is a big boost to any SMB, which is almost always a local business. In fact, when you compare a business that is found online with one that is not, the one found online will grow 40% faster.
Google My Business is also the best place for you to combine all your Google platforms, which include your Google reviews, Google Maps profile, and many more. By having a Google My Business account, your business becomes more credible and more visible to consumers.
3. Choose The Top Social Media Channels To Focus On
You may have examined some spots that having a record over each social media channel is the best approach. You have the money related point of confinement for that and you understand your target showcase exists on each online life arrange, put everything hanging in the balance!
However, if you are an SMB and you are a little short on personnel, then you might not be able to keep up with all your social media channels all the time. Choosing just one to three social media channels to focus on seems to be the wiser choice.
4. Content Marketing:-
Content marketing is useful for getting long-term results. So if you have a long-term vision and mission for your business grow, then this is the perfect SMB marketing strategy for you. You need to understand that it is a process in which you have to create content that is
• Valuable
• Relevant
• Consistent
Once you have created great content, you need to distribute it to your target audience with the intention of it leading to sales. Please note that content marketing is not limited to written content or blog posts. It may be several different types of content, such as videos, podcasts, and many more
.
5. Email Marketing
Email marketing is another great SMB marketing strategy that helps you establish a connection with your target audience. Or even beyond that connection, email marketing is best used to build loyalty. The perfect opportunity to do this is when your customers send their email addresses.
6. Blogging
You can think of blogging as a creative outlet. A lot of people do it for pure fun, but it is also useful for exposing and marketing one’s brand. Start a company blog where you can show just how great your product or service is. Explain how it works and show that you are knowledgeable about your industry.
A blog is also a great place to make announcements. You can tell your audience if your company hit a milestone or is about to hit one. It is also the best place to announce future and completed projects along with your vision for the future.
7. Share What You Know
Sharing is caring. If you are a small and medium-sized business and you want to connect to people, you can share what you know. Think about it. What field of knowledge or area of expertise are you better at than almost anybody or at least over most people?
Since you are a business, then you are likely to be an expert in the industry that you belong to. You can share bits and pieces of your formidable know-how and help people with valuable information.
You can choose to share what you know through the following:
Webinars
Youtube tutorials
Local conferences
8. SEO
Though SEO is a long term strategy, it’s good for SMBs who need to start establishing themselves within their industry. When someone searches something on Google that’s relevant to your product or service, you want your website to pop up!
It’s also great for SMBs with a limited advertising budget because you can out-optimize your website from big-spending competitors to still beat them in the organic rankings! Plus, consumers often trust the first few organic search engine results on Google just simply but Google ranks them first. So envision that trust automatically being associated with your brand and business!
9. Welcome Feedback
Getting feedback is also an effective SMB marketing strategy. Doing this accomplishes several things at once.
One of the best ways to get feedback is through surveys. You can get the customer to complete the survey before making a purchase. It can be done through the customer’s tablet or phone. As an incentive to customers who complete a survey, offer discounts on your products or services.
10. Stand Out
While it may work to your advantage to copy similar strategies from successful companies, you still want your brand and USPs to stand out.
On your website, you can also showcase just how unique and different you are from the rest. Place it in your About Us page or any of your main pages so people can access it easily. This also doubles as a great way to transparently connect with your target market, and help them build trust in your brand and business.
Conclusion
You see, small and medium businesses do have it tough. They obviously face more challenges than companies that have a surplus of resources. But with the right SMB marketing strategy, you get a chance to at least be on the same level as the larger businesses.
All it takes is to make the right choice about which SMB marketing strategy to use. They are not always easy, but with all of them proven, they could just be what you need.

8 Secret Tips for Using Facebook Ads for Ecommerce

As the largest social media network, Facebook is the most effective platform for ads. Properly targeted Facebook ads for the eCommerce platform can be very helpful for any shopping business.
If you’re not using Facebook ads now, the chances are good that you’re missing on a lot of opportunities to make money and lost the chance to increase your business.

Proven Tips in Using Facebook Ads for Ecommerce

TIP# 1: Utilize Multi-Product Advertisements

As the name suggests, the multi-product ads will allow you to show more products at the same time on Facebook. Using a multi-product ad can be very helpful for several reasons:
•This type of ad can help boost conversions as the more products that a potential customer can see, the likelier that the customer will click on an ad.
• It can be used to showcase the various features of a product.
• It gives more options to customers.
More importantly, multi-product ads really work. This type of ad is actually more efficient when compared with other types of ads. According to research, companies noticed up to 300% increase in their click-through-rates after they used multi-product ads.

Tip #2: Run Retargeting Campaigns
If you have been running your eCommerce business before, then you know that most potential customers end up leaving their cart without completing their purchase. To be exact, 72% of online shoppers end up abandoning carts.
Interestingly, only 8% of those who ended up abandoning their carts will come back. That’s a major missed opportunity because those customers have expressed their interest already about the product being sold. Think of the possibilities if you could just get them all back. Or at least most of them.
So, what do you do in order to get them back? This leads us to our second tip on this list of using Facebook ads for e-commerce. You should run a retargeting campaign. By using retargeting campaigns you have a chance of getting over 25% of those customers to come back. That might not be as huge a number as that of those abandoning the carts but it is still a significant one.

Tip #3: Make Sure You Use Conversion Tracking Pixel
A Conversion Tracking Pixel is a code that is used for tracking the behavior of those who visit your site.
It allows you to track the number of conversions you receive from your advertising campaign.
Conversion Tracking Pixels can also be used by Facebook in order to improve campaigns and target the right audience for your ads.
When you place Conversion Tracking Pixels on the checkout page, you will be able get data regarding the actions taken by customers after clicking your ads. That way, you can measure your ROI more accurately.

Tip #4: Use Video Advertisements Whenever Possible
if you are planning on another way of using Facebook ads for e-commerce, you should know that Facebook prioritizes video content. That means your ads would have more chances of ending up in the feed of the right people if you use video. That should be a light moment that centers you another yet successfully common way.
Also, videos are a lot more engaging in general. They are not as slow as other media types. Someone would be more likely to stop and watch a video than to just look at pictures of products. Stats show that most users watching videos on Facebook daily.

Tip #5: Offer a Discount
This is actually a very important step regardless of the type of platform you are using for your ads. But it is also extremely effective ways to use Facebook ads for e-commerce. People like discounts and someone who is not actively looking for the product you are can sell him a product, it just because of a discount offer.
You can highlight the discount offer specifically to create an advertisement. If you have a new product for example, you can create an introductory discount offer to your customers.
By using the Offers feature on Facebook ads, you can minimize the gap which exists between the discount offer and the actual sale where you can lose customers. They don’t even have to leave Facebook in order to take advantage of your offer.

Tip #6: Boost a Past Post
It is understandable if you are hesitant when it comes to creating a new advertising campaign. There is just no way for you to be sure whether it’s going to be successful. While doing business involves taking risks, it can be scary. So if you want to be a little warier or careful than usual, then no one is going to blame you.
That’s why it makes sense to just boost an existing post. Yes, even this can be a way to use Facebook ads for e-commerce successfully. You can use this feature in order to boost an advertisement that has already proven its effectiveness in the past and get it out there again. By doing so, you can minimize the risks that you are running.
Using this feature, you can choose to promote to those who have already liked your page or to a new audience. Both options have advantages and disadvantages.
The great thing about this ad feature is that you are almost guaranteed to get results through it.

Tip #7: Use Posts That Are Not About Selling
Your objective with your online business is to sell your items yet not every one of your promotions ought to be tied in with selling. Does that sound like a contradiction? How can this be included in a list of using Facebook ads for e-commerce, then? There’s actually a good reason for it.
People tend to stay away from obvious advertisements because they get so much of it online. It can often be overwhelming. So, sometimes you may just have to post something creative and informational without trying to convince people about buying your product to make them aware of your brand.
If you’re not going to sell on your ads, then what can you promote there?
One thing that you can post about is an event related to your business, brand, or product. You can get creative about the nature of the event that you will be promoting.

Tip #8: Improve Your Brand Identity
Wire your stamping into your social substance anyway much as could sensibly be relied upon to improve your picture character.
However, what absolutely is brand character and for what reason is it so huge?
It's the way by which your picture, business, and things will be known and saw by customers. At the point when you have collected, a solid character for your picture, people will in a brief instant recollect it.
Not a Guarantee But a Big Boost
These are just eight tips that you can follow when using Facebook Ads for e-commerce and to help give your business a boost. Using these tips will improve your chances of getting more sales and improving your ROI.
Just because an initial attempt is not successful, it does not mean that you should give up on Facebook as a platform for promoting your business. It might take several attempts to find the right formula. That’s why it’s important that you consider all of the tips and ideas that we listed here.
Remember, Facebook is the largest online platform in the world where you can connect with your market and audience. It is worth your time and money to invest in it.

3 Reasons Why Digital Marketers Need Cloud Storage

Digital marketing can be a crazy game. Most digital marketers have so many projects going on at once that finding a way to stay organized isn’t an option– it’s an absolute necessity. Between keeping track of meetings, managing correspondence with clients, reviewing and sharing content, and the million other tasks you do every single day, making time to figure out an organizational strategy can fall through the cracks.

Don’t worry– I’ve done all of the work for you and gathered 3 essential organization tips every digital marketer should know. If you’re feeling scattered and overwhelmed, fear not. Reorganizing is as simple as:
• Making the switch to cloud storage
• Keeping an analog checklist of weekly tasks
• Taking the time to create agendas and recaps for meetings

Keep your all documents composed and secure by changing to cloud storage

Cloud storage receives a lot of buzz, and if you haven’t already made the switch to cloud storage, it might be difficult to understand why digital marketers need cloud storage. However, there’s a reason you hear so much about the benefits of cloud storage. Quite simply, whether you are a digital marketer or not, there are simply a lot of benefits to moving to the cloud.
Why Digital Marketers Need Cloud Storage
Cloud storage is a great option for digital marketers because it offers features like:
• Remote file storage. Keeping the entirety of your documents on your local device can rapidly gobble up extra room and bog down your device.
When you switch to the cloud, you can transfer files entirely to the cloud, which means they are stored on a remote server, freeing up more room for other things on your phone, laptop, or desktop computer.
• Improved security. How much time do you put into securing your device? Chances are beyond a passcode, your devices are more or less unprotected. Cloud storage platforms have the assets to verify information put away on their servers such that individual clients basically can't coordinate.
• Sharing made easy. Email is a dreadful method to deal with collaborative projects. Large files take everlastingly to send, and you'll likely end up with a larger number of renditions of them projects than you realize how to manage. Cloud storage platforms make sharing files and collaborating on documents as simple as typing in your colleague’s email address.
Also, since digital marketers gather data from almost every medium such as email, video, PPC campaigns, social media, analytic tools – it can be very stressful to put all of these in separate locations. And this data would be useless if it will not be brought to a single, common point. This is one of the reasons why digital marketers need cloud storage.
Cloud storage allows digital marketers to input data from different sources in a single location thus making it easier for them to study the data, analyze them and eventually, create a better marketing strategy.
2. Write a checklist of everything you have to do each week.
As I’ve said earlier digital marketing is a complex industry. Digital marketers rely heavily on technology to get their job done– heck, it’s right in the name. Not only do digital mediums make the type of campaigns digital marketers organize possible, but many digital marketers lean on digital tools like apps to keep their organization and productivity on track as well.
Your devices can be distracting, especially when you work in a field that involves constantly sending and receiving a variety of communications. That’s why it can be difficult to use to-do list and calendar apps to stay on top of your tasks– every time you sit down to get organized, you’re likely interrupted by a text, email, or other notification.
Make it easier to focus on organization by taking your to-do list offline. Get a wall calendar, a desk calendar, a notebook, or whatever works best for you, and stick to it!
3. Create detailed notes for meetings both before and after they happen.
Everybody knows that, if you want your meeting to be productive, you should walk into it with a plan. Having a clearly-defined agenda– and even better, a clear agenda that has been shared with your colleagues in advance– helps you make sure that you hit all of your key points while you have everybody in one room or on one call.
However, notes aren’t just important in preparing for your meeting– they are an essential part of keeping yourself organized during and after the meeting as well. It’s ideal to assign someone to take meeting notes during the meeting, but that isn’t always possible. If you find yourself without an official set of meeting notes, take a few minutes at the end of the meeting to jot down the major takeaways:
• Problems solved or raised
• Goals and deadlines
• Tasks and the people assigned to complete them
• Important ideas
• Details about follow up meetings
Getting organized can seem daunting at first, but these 3 tips should make getting and staying organized a surprisingly simple task.
The life of a digital marketer is a hectic one, but it doesn’t have to be unorganized. That’s exactly why digital marketers need cloud storage. And following these 3 tips is a great way to get yourself organized. What are your favorite strategies for staying organized? We’d love to hear from you!
This is a sponsored post for Dropbox. All opinions are my own. Dropbox is not affiliated with nor endorses any other products or services mentioned.
As a digital marketing company in Jabalpur we try to provide the best services in digital marketing. And cloud marketing is one of them. As I’ve said earlier digital marketing is a complex industry. Digital marketers rely heavily on technology to get their job done– heck, it’s right in the name. Not only do digital mediums make the type of campaigns digital marketers organize possible, but many digital marketers lean on digital tools like apps to keep their organization and productivity on track as well.

5 Actionable Strategies for Online Lead Generation

Generating leads is important for every business. The more revenue a company has, the more leads they generate. 82% of companies that have $250,000 or less in annual revenue generate less than 100 leads per month. But only 8% of companies generating $1 billion in annual revenue have less than 100 leads per month.

Things have changed a little since the days when a hand-drawn “Lemonade: 50 cents” sign would pull in enough revenue, though. Presumably, your business goals are now bigger than earning enough for some candy or a new bike.

The way you find and qualify leads has to change. And since the world is online, online lead generation has become essential.
Generating leads online is not only important, it’s effective.
As a Digital Marketing Company in Jabalpur MP we know the best techniques to generate valuable lead for business growth. Before we get into some strategies that make it easy to take action with your online lead generation, let’s define lead generation and take a look at what kind of leads are important.

What is lead generation?
The term “lead generation” refers to the process of identifying leads for your business.
A lead is someone (either an individual or an organization) who has an interest in the product or service you are selling. Lead generation isn’t only about finding these individuals — it’s also about cultivating a relationship with them and stimulating their interest in whatever you have.
Lead generation is an essential part of any marketing funnel. After all, if you never generated any leads, you would never have any business. But if lead generation is a struggle for you, you’re not alone: according to the following graphic (taken from a study by IDG), 61% of marketers reported that generating high quality leads was difficult for their organization.
When it comes to lead generation, there are two important things to know:

First, you want to generate quality leads, not just any leads.

And second, these days, a big percentage of lead generation happens online.

High quality leads
Not every lead is a good lead. In fact, according to Gleanster Research, only 25% of leads are legitimate and should advance to sales. This means you need to identify as many leads as possible, so your percentage of high quality leads will be greater. In general, a high quality lead is a lead that is very likely to convert and become a customer.

The buyer process is changing; the world is online. To reach your leads, your lead generation efforts need to be focused online, too. A good online lead generation campaign will include elements such as website optimization, social media, content marketing, trade shows or live events, PPC (paid per click) ads, webinars, and more.

Ready to take action and ramp up your online lead generation efforts? Here are five ways to do just that.

1) Analyze Your Competition
How do you perform a competitive analysis? First, make sure you know who your competitors are. In general, your opponents will be companies that are similar to yours in industry, target audience, and size.

Once you know who your competition is, check out their marketing strategy. What kinds of content are they focusing on? Take notes on their efforts to attract customers online (content marketing, SEO strategy, social media marketing) and which efforts appear to be working the best.

For instance, maybe a competing company of yours puts out two new blog posts each week and gets hundreds of comments…and maybe you don’t have a blog. That would mean it’s time to start one.

If you know what your competition is doing to improve their online lead generation, you’ll know what you need to do to improve yours.

Take action: Start with something simple and easy, such as keeping an eye on your competitors’ social media accounts and their customers’ complaints. This can help you devise a strategy to resolve those complaints. And then you can easily pull in new leads.

2) Refine Your Instagram Strategy for Greater Online Lead Generation
Instagram is an important tool in any marketing strategy. One billion people use Instagram, and if your brand caters to a younger demographic, this social platform is especially essential for you.

59% of U.S. users are under 30. And 72% of all teens use Instagram every day. Teens have more purchasing power than you may think, too.

To top off those stats, 60% of people say they discover new products on Instagram. And over 200 million users visit at least one Instagram business profile daily.

So if you’re using Instagram, you’re already ahead of the game. But to really ramp up your online lead generation, you have to do more than use Instagram… you have to use it the right way.

Take a good, hard look at your Instagram strategy. To generate the maximum number of leads possible, you need to do a few key things.

First of all, include your face! Studies have shown that photos with faces are 38% more likely to receive likes and 32% more likely to receive comments than photos without a face. Posting photos of yourself or your employees will result in more engagement and more leads.

Second, make sure your bio (in your profile) is top-notch. You can only share one clickable link, so think carefully about what you want it to be (you can always change it later). What link would bring you the most leads? Maybe a link to a landing page on your website that’s customized for a discount you’re running right now?

Take action: Set up a business Instagram account and start mapping out a strategy. To improve your lead gen, make sure your strategy includes plenty of photos with faces, create an intriguing bio with a relevant link, and then monitor what’s going on.

3) Optimize Your Email Optin Form
When it comes to email marketing, you’ve already won half the battle. After all, if someone has agreed to let you email them, that means they’re already curious about what you do. The only remaining hurdle is creating a strong call-to-action that will convert this lead into a customer. Piece of cake!

89% of marketers say email is their most-used channel for generating leads. Your competition is using email, too, so optimize your email efforts and make them the best they can be.

One good way to improve your online lead generation through email is to never, ever mention the word “spam.” Many brands include a line at the bottom of an email sign-up form that says something like, “We promise to never spam you.” A study from Michael Aagard, though, showed that this actually reduces conversions by 18%.

Take action: Optimize the email optin form on your website to get more leads via email. Revamp your vocabulary and don’t include the word “spam.”

4) Include Strong CTA’s on Your Blog to Increase Online Lead Generation
An SEO - optimized blog from a high-quality website that puts out consistent posts can help attract high-quality leads. Once you have those leads on your site, though, you don’t want them to just read your blog post and then leave.

Instead, you want them to stick around and hopefully opt-in to your email newsletter or a free resource. And one way to do that is by including good calls to action.

Blogs are an excellent way to improve your online lead generation because blog posts are a simple and natural place to include calls to action. As you might guess, a call to action is designed to prompt someone into taking action.

Inbound links (a hyperlink back to your site from another website) are a great place to slip in strong CTA’s. For instance, instead of just saying “visit Mark’s website,” try, “click here to download Mark’s free handy resource.” Make it easy for the reader to say yes.

Here are some other words and phrases to use on your landing page and in your blog:
Get started (this makes it sound like your visitor will be able to take action and change after just one click)
Sign up free (the word “free” always boosts conversion rates!)
Join us today (everyone wants to be part of something)
Learn more (this shows people there is no commitment necessary yet)
Shop now (again, this is effective because you’re not asking people to buy yet — just to take a look)
Schedule a visit (send them to a contact form when they click this)
Act now (creating a sense of urgency spurs people to click)
Don’t miss out (no one wants to miss out on what everyone else has)
Take action: If you don’t have a blog, create one! Hire a writer to help you get posts out on time. If you do have a blog, read back through your old posts and make sure they include good calls to action; if they don’t, add them. Brainstorm a list of words and phrases that align with your brand to use in writing strong calls to action moving forward.

5) Invest in a YouTube channel
When you think about strategies to improve your online lead generation, you may not think of a YouTube channel… but YouTube is a fantastic way to generate leads.

For small businesses that may not have top-notch video production capabilities, there are two choices: outsource the content creation, or remember that it’s okay to keep things simple. As long as your videos provide excellent and in-depth information or entertainment, you can get away without having expensive video equipment. Let’s talk about how.

YouTube videos are a good conversation piece to share on social media, either as a post or as a Facebook ad. Just make sure to capture your viewer’s attention immediately: 47% of the value of Facebook ads happens in the first three seconds.

Don’t overlook YouTube ads, either. They have the highest click-through rate of all digital ad formats, so they’re a great tool for online lead generation.

YouTube videos provide a way for you to generate lots of leads with only a small amount of work.

Take action: Start a YouTube channel and begin producing videos. Before uploading a video, ask yourself these three questions:

Is the content of this video valuable to my viewers?
Have I included a CTA?
Is the description optimized for SEO?
If you answer yes to all of those questions, upload your video, share it on social media, and watch the leads roll in.

The road to online lead generation
If you weren’t already, then you’re now well on your way down the path to online lead generation. We’ve given you some great tools, tips, content advice, and more to help make your website, emails, blog, and social media a winning online lead generation strategy.

Beyond SEO: New Ways to Drive Traffic to Websites

Are you looking for new ways to drive traffic to websites like yours?
Most small businesses are well known of the power of search engine optimization. Optimizing sites and content for search engines like Google, and others help drive traffic to websites, introducing more potential customers to your brand. However, SEO isn’t the only way for brands to increase traffic to websites but also a way to promote your business.
There are many techniques that you can use to help drive more traffic back to your site while building relationships with leads and customers.

16 Easy But Effective Ways to Drive Traffic to Websites
1. Create great content. (And mix it up!)
Creating great always give huge support in your SEO. However, it goes beyond that. People are more likely to be interested in visiting a site with informational, well-written content that offers some type of value.
They are also more likely to share quality content online with their own audience. Which can drive even more traffic back to your website. Make sure that the content you create is relevant to your audience’s interests and engaging.
If you want to drive more traffic to your websites, if you write 500 words blog so addition of this you should write 1500 to 2000 words blog also.
Not only does this help your SEO, but it’s valuable to those who are reading your blog. The more in depth you can go on a topic, the greater chance drive traffic and get potential customer on your site.

List your business on online directories.
Listing your business on online directories and review sites is a simple and effective way to increase traffic on your site. Most of these sites allow you to create a profile that lists important information about your business while including a link to your website. Visitors will be able to find you on these directory sites when searching for relevant keywords or products and services and head back to your website to learn more (or even convert!)
Be active on social media.
Social media channels as well as in social groups and message boards is another great way to increase traffic back to your website.

First, you have to remember that you promote blog posts or other useful content assets from your website across your social media channels. This will help you to get your followers to head back to your website to learn more and potentially convert.

In addition to sharing content on social media, you also need to be active in the comments. Answer questions, start a conversation, or even show your gratitude in the comments section of your posts.

As social media marketing company we provide all SMM & SMO services in effective way to grow your business online.

Guest blog on relevant sites. Your own blog isn’t the only place where you can get your target audience through quality content. You can also do guest blogging on other blogs or relevant sites about topics that are important to your audience. When you write a guest blog, you are able to include links back to your own website, which helps drive more quality traffic to specific blog posts or site pages.

The key to getting the most out of a guest blog post is blogging on websites that have same or relevant audiences.

Invite others users to guest blog on your website. Another way to increase traffic to your website is to invite other users to guest blog on your brand’s blog. Having guest bloggers on your website helps you provide even more great quality content for your readers while still driving new visitors to your website. The guest blogger will promote their content on their own site and through their social media channels, which boosts visibility and traffic for your own site.

If you decide to start accepting guest bloggers, you will need to create some parameters. For instance, what type of content will you accept and what is the process for pitching this quality content? Make these rules clear on your own site so that guest bloggers can submit the content they think is most appropriate.

Don’t neglect your email marketing strategy. Though SEO is certainly the show runner, when you want to drive traffic to websites, it’s important not to neglect your email marketing strategy. By including relevant links to content and site pages within your email marketing content, you can work to drive more relevant traffic back to your site.

If you don’t currently have an email marketing list, you’ll need to build one.

Here’s an example of an email newsletter that links to content on the brand’s site.

A great way to consistently stay connected with your email marketing subscribers and drive more web traffic to your site is through an email newsletter service. When you work with a digital marketing company to create monthly ongoing email newsletters, you can ensure that you are consistently touching base with your audience and staying at the top of their minds (and their inboxes).

Use PPC ads to supplement organic efforts. While SEO takes time to drive more traffic to sites, paid search ads can provide more fast results. Making them the perfect enhancement to organic search endeavors.

PPC ads appear when search engine users type in relevant keywords and phrases in the search tool bar. These ads are shows at the top of the search engine results page, boosting visibility for brands that may not have worked their SEO magic yet for the same keywords and phrases.

Working with an Ads agency can save your time and help you get more for your search engine ad spend.

Develop a social media ad strategy. In addition to PPC ads, social media advertising is another great method for driving some serious and quality traffic back to your website. No matter who your target audience is, there’s a good chance that they spend time on certain social media sites.

Facebook has one of the most killer and very cheap ad platforms out there. With advanced targeting features, you can narrow down your audience to make sure that those who are seeing your ad are the people who are most likely to be interested in your product or brand and what you have to offer. You can target based on demographics that are relevant to your brand.

Use LinkedIn to find connections and build relationships. LinkedIn can be a powerful social media platform to help you drive traffic to websites. As the most popular social media platform for professionals, LinkedIn offers its users the opportunity to connect with others in their industry as well as potential hires and leads. Being active on LinkedIn can help you grow your professional network while building relationships with potential customers.

One way that you can use LinkedIn to drive traffic back to your site is by publishing content on the LinkedIn platform. You can use the LinkedIn publishing platform to post blog or article content that your connections may find relevant or interesting for information.

Another way to use LinkedIn to drive traffic to websites is simply by connecting and engaging with others users on the same platform. Did your company write an article or blog you think some of your connections would find valuable? Why not write them a message and share the link? This not only brings more quality traffic to your website but ensures that the traffic is relevant since you know the connection would be interested in the topic.

Answer questions on Quora. Answering questions on Quora is a great way to get free business advertising online that drives traffic to websites. Quora is a question and answer platform that allows users to ask questions about nearly any topic. Other users will provide answers along with unique insight in the platform to address these questions.

Quora is a great place to connect with leads by giving them the answers and insight they need to address their greatest challenges. To building trust with audience by demonstrating your expertise on Quora, you can also drive traffic back to your website through links to relevant content on your site.

Create and share more video content. We’ve already talked about how you can increase traffic to your site with quality content. However, it’s important that you expand beyond just written content. Blog posts, eBooks, and other types of written content allow you to go into detail about certain topics, helping you connect with your audience.

But video can also be a helpful asset in enabling you to get the attention of your audience and encouraging them to investigate your brand further.

Studies have shown that people tend to retain information better when it’s presented in a visual format. This fact makes video marketing a powerful tool for brands that want to capture their audience’s attention and keep it.

Host webinars on valuable and relevant topics. Webinars are another great way to drive traffic to our sites. People love learning, especially when it’s free! Webinars are an easy and convenient way to share your insight and knowledge with your target audience. Even if you are hosting your webinar on a platform outside of your website, you can still drive traffic back to your site by hosting registration there and putting links to your site in the webinar visual content.
Attend industry conferences.
No matter which industry your business is in, there’s a good chance that there are a handful of conferences or conventions that are relevant to your business. Conferences are a good opportunity to stay up-to-date with the latest in your industry while also getting the chance to network with other professionals and potential partners or customers. When you network with others, you get a chance to get the word out about your business, which can help increase traffic.
Partner with other businesses.
Another way to increase traffic back to your site is to partner with larger businesses that already have a following and customer base who may be interested in your products or services. Of course, you should not partner with a competitor and shouldn’t. Instead, partner with a local business or company that is complimentary to yours for a giveaway promotion.

If you want the partnership to be worthwhile, you’ll need to be willing to bring something to the table. People will be more likely to enter the giveaway if they are going to receive something of value.

Syndicate your content on Medium. Syndicating your content on other sites is a great way to increase traffic as it allows you to tap into a new group of readers. Medium is a popular site that many people use to find engaging and informative content. It takes just a few minutes to repost your content word-for-word on the platform so that Medium’s readers can start seeing it.

Many users read and engage with content on Medium.

Once your post is live on Medium, you can then share it on your own social media channels. This helps increase engagement on the post so that Medium notices the engagement and starts to promote it within their platform. Once it’s promoted in the platform, you’ll start to see more traffic coming to your site from the links in your Medium post.

If you’re still not getting the results you hoped for after trying a few of these tactics, it might mean that your SEO strategy is not as strong as you initially thought. The search engine experts at Alliance Tech are here to help! Our team will perform an SEO audit to identify areas of opportunity while developing and implementing a plan for improvement. We also offer ongoing SEO services to help you rank higher on search engines like Google.

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