A business plan is a roadmap for your health and wellness business. It describes the nature of your practice, your business goals, how these goals can be achieved, and your financial projections.
Your business plan is your internal roadmap for you and your team. It is also an external pitch for lenders and investors to provide you with financing to launch or expand your practice. Most banks and financial institutions will require a business plan to apply for a business loan.
A marketing plan is one component of your business, focusing primarily on how you will promote your business to attract new clients. The success of many healthcare businesses in Edmonton depend on their ability to attract new patients to their practice.