For a business or a brand to be successful and to attract more customers, they have to work hard on developing a really good marketing strategy. They would need to reach out to the masses and let them know who they are, what they do, and how they function. For consumers, transparency is a key factor and thus, the company should make sure to give out as many details as possible without disclosing any classified information. Besides the customers, clients, investors and also stakeholders require a thorough description of the working of the company before they engage in any kind of business or financial transactions.