In spite of today's slow economy and high unemployment rate, 53% of U.S. small-business owners report having difficulty finding the qualified employees they need, according to the January Wells Fargo/Gallup Small Business Index poll.
Today, businesses work in a very fragile and unstable environment. Consumers' preferences and expectations are continuously evolving. Some corporate leaders often argue that it is lack of new ideas that hinder successful tapping of the marketing needs.