12 ways to make your Facebook profile more attractive

Remember that you never get a second chance to make a first impression on your profile visitors. So it’s really important to choose a cover photo that will not leave your target audience indifferent.
As an option, you can substitute a page’s cover photo with cover video. The video should be at least 820 x 312 pixels and lasts from 20 to 90 seconds.

Once users come across your Facebook profile, they should immediately recognize your brand. So it’s highly recommended to use your logo as your profile picture.

If you don’t have a logo, you should create one. It will help you to create a powerful brand identity and boost your marketing efforts.

The color palette of your Facebook page should match your brand colors. It will help your customers know they’ve found the right business page.
Moreover, if you set a specific color scheme, it will make your profile stand out from the crowd. It will help you to catch the attention of random visitors and get them interested in learning more about your brand.

People do love video content more than other types of content. And according to the marketing studies, the average user remembers 95% of a message when it is watched, whereas only 10% when read. So the more the high-quality video content you add to your Facebook profile, the better.
You can publish any videos related to your products, your company, your industry, or your customers. The interesting video content can help you to increase reach and boost engagement, so don’t hesitate to invest more money in its production.
Statistics say that search popularity for “Facebook Livestream” rose 330% since Facebook Live’s rollout. Also, it’s known that Facebook Live videos generate 6x as many interactions as ordinary videos.
So if you want to attract more visitors to your page, go live on Facebook at least once a week. Don’t miss a chance to boost your marketing efforts and reach a wider target audience.

Most of your followers are interested in buying your products. So don’t hesitate to showcase your best products at the top of your wall. It’s a simple yet effective way to direct your Facebook followers to your website and increase sales.

If you want to improve your Facebook profile, you should use more infographics. You can design infographics by yourself or share curated pieces of content. Just remember that you should give credit to infographics creator.
Also, take into account that Facebook page’s timeline displays only 404 x 404 pixels of the published image. So, it’s better to design the infographics that fit the limits. Or, to take a screenshot of part of the infographic that is the most “Facebook-friendly”.

Storytelling is a powerful tool that you can use to boost your Facebook marketing efforts. Writes posts or create videos that tell stories of your customers, partners, or workers. It will help you to engage your target audience and present your brand in the most favorable light.
To get the most from the storytelling, follow three simple rules:
• Maintain proper story structure: exposition, rising action, climax, falling action, resolution or catastrophe
• Create a series of connected posts (at least three posts)

If you want to make your Facebook profile more attractive, make sure that there is no spam on your wall. Get rid of the unnecessary posts. Make sure that your profile contains only interesting, valuable content.
Remember that modern users do not trust profiles that look “spammy”. They do care about cybersecurity and avoid visiting suspicious web pages. So the “cleaner” your profile is the better.

Remember that profile visitors look not only at your posts but also the comments under the posts. So you should monitor the comments you get and reply to them promptly.
If you actively interact with your followers on Facebook, it will help you to build a strong customer relationship. Your support and involvement will make people trust your brand and the products you sell.

If you target a global audience, you should create different content for different local markets. You should allow your followers to switch the region and browse your Facebook profile in their native language. Content localization will help you to reach overseas users and boost Facebook engagement.

Currently, there are 300,000 chatbots in use on Facebook Messenger. And this number is growing day by day. So if you want to keep up with trends, it’s time to create your first Facebook chatbot.
“Young generations prefer chatbots over humans for customer communication. So if you market your brand to Millennials and Generation Z, Facebook Messenger chatbot is a must for your brand,” says Melissa Nielson, a digital marketer at Subjecto.

If you can’t produce high-quality content for some reasons, feel free to share user-generated content. Encourage your customers to publish photos and videos of your products and to use your branded content. Choose photos and videos you like the most and add them your Facebook profile.
User-generated will help you not only make your profile looks more attractive, but also convince prospective customers to place the first order.