There are examples of personal special event security negligently discharging firearms, crashing vehicles, and losing track of their protectee. Even less extreme failures have a serious negative impact on business effectiveness, brand reputation, and the personal image of the senior executive. Far too often those most in need of high-level security make the mistake of saving on cost in favor of ‘large, imposing bodyguards’ yet rarely consider if these persons have the training and ability to react.