You can expect a few possible outcomes out of qualitative research. Again the outcomes will be dependent on the type of qualitative research you conduct. Some of these may include taxonomies, conceptual models, themes, and survey instrument measures. But an important thing to learn here is that it is never about the numbers, but quite the overall meaning. So, what does that mean for you? Don't expect a single answer.
Whoever said qualitative data was easy or required little attention to detail, are the same people who know to whom they are targeting, being conscious of their biases, and construct sound problem statements. It can be very precise, very driven for you if you use the same approach.
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