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Updated by Clareville Communications on Mar 06, 2013
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Effective Product Placement Campaigns

Product Placement can be one of the best ways of gaining high visibility for your product, whether it be featured in as movie or TV show. Here are some campaigns that have proved successful and also some ideas to get your campaign started.

1

James Bond - Golden Eye

James Bond - Golden Eye

In this James Bond film a large campaign was run for the BMW Z3 model, and it was a huge success with sales of the car rocketing upwards after the films release.

2

James Bond - Die Another Day

James Bond - Die Another Day

This was the next James Bond film after Golden Eye, and having seen the success BMW enjoyed many companies decided they wanted the same. The campaign for this movie included BMW, L'Oreal, Visa, Ericsson, Heineken, Avis, and Omega SA.

3

It's a Wonderful Life

It's a Wonderful Life

This film featured a scene in which the lead character declared he wanted to become an explorer, whilst holding a copy of a National Geographic magazine.

4

Sex and the City

Sex and the City

One of the main product placement campaigns within this series was for Absolut Vodka, which was featured on a billboard covering the modesty of one of the main characters.

Type of Product Placement

Think about whether you want to use visual, auditory or audiovisual techniques. In research it has been shown that audiovisual tends to work the best.

6

Product prominence

Product prominence

Think about how your product will be placed, overselling it and making it too prominent can sometimes have a negative effect so think subtle.

7

Character Attractiveness

Character Attractiveness

This may seem a little shallow but people tend to prefer products used by attractive characters, again something to bear in mind.

8

Plot Integration

Plot Integration

The product needs to be integrated into the plot effectively for it to have maximum impact, as just shoving a product in there purely for the sake of product placement will look obvious and may turn consumers off.