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Updated by Netqube Projects on May 21, 2020
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NetQube Projects Pvt Ltd is a digital marketing agency in India that offers various services including SEO, SMO, website development and more.Just type ‘digital marketing company near me’ to reach out to us and avail our services.
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Google Cuts Its Marketing Budget by Half

Google Cuts Its Marketing Budget by Half

COVID- 19 has affected millions of businesses worldwide. In a recent email to Google employees, Sundar Pichai has disclosed Google’s reaction to the global pandemic.

With downsizing economies, the earnings from paid ads has also collapsed significantly. This is the reason why Google is cutting its marketing budget by 50% for the latter half of 2020.

This report comes less than a week before Google is expected to discuss its financial results for the first quarter of 2020.

The email read as:

“There are budget cuts and hiring freezes happening across marketing and across Google… We, along with the rest of marketing, have been asked to cut our budget by about half for H2.”

However, the email also hinted that Google will not hold back investment in areas where businesses need Google’s support for their survival and growth.

FOR ORIGINAL SOURCE –https://www.netqubeprojects.com/news/google-cuts-its-marketing-budget-by-half/

Google Cuts Its Marketing Budget by Half - NetQube Projects Pvt. Ltd.

COVID- 19 has affected millions of businesses worldwide. In a recent email to Google employees, Sundar Pichai has disclosed Google’s reaction to the global pandemic.

New Features by Google Will Help People Find Virtual Healthcare Options - NetQube Projects Pvt. Ltd.

Google is all set to roll out two new features in organic search and maps results to help people connect with virtual healthcare providers amidst COVID- 19.

Facebook Introduced a New Dashboard For Political Branded Content - NetQube Projects Pvt. Ltd.

Facebook has added a new element of transparency by giving a list of political branded content with a brand new dashboard for Facebook and Instagram. Users can view this dashboard on CrowdTangle.

Pinterest will manage your home feed by enabling the user to handle the factors that contribute to your home feed content. You can manage the recommendations by turning the topic on or off that decide what content you will see in your feed.

How Coronavirus is Affecting SEM and What SEOs Can do About it? - NetQube Projects Pvt. Ltd.

Marketers all around the globe are trying to adjust their marketing strategies as per the latest consumer search behavior due to the outbreak of COVID-19. The success of any business depends on how quickly they react and modify their SEO strategy as per the latest trends.

Instagram to Launch a Video Response Option for IGTV - NetQube Projects Pvt. Ltd.

Following the footsteps of Tik Tok, Instagram is all set to make this new addition for the IGTV app. This feature will allow the IGTV users to create video content of their own in response to the IGTV content.

Tell Your Stories on Twitter With the New ‘Fleets’ Feature - NetQube Projects Pvt. Ltd.

Twitter is currently working on a new feature called ‘Fleets’ that will let the users create stories by using @twitterstories or #twitterstories.

NetQube Projects - Web Development and Digital Marketing Company

NetQube Projects is the Best Digital Marketing Company in India, our services - Web Development and Design, Social Media Optimization, Search Engine Optimization, Pay Per Click, and Email Marketing we are curious to provide services of digital marketing get your business stand on Google contact us at contact@netqubeprojects.com or call us at +91-78278 05641'

NetQube Projects is a top branding agency in Delhi that has helped countless businesses to grow in less time. Our experts will create an effective branding strategy for your business that will help in your business growth. If you want to beat your competition, reach our experts and they will help you with creating a genuine and effective branding strategy.

Google to Show Image License Metadata for all Image Content

Google is looking out for a new way for web businesses to show image license metadata in the Google images. Google has recently launched a new structured data element which will allow Google to show the license information of the image. You will be able to see a “licensable” label that will have all the information of the image within the Google image search results.

Google to Show Image License Metadata for all Image Content

Google is looking out for a new way for web businesses to show image license metadata in the Google images. Google has recently launched a new structured data element which will allow Google to show the license information of the image. You will be able to see a “licensable” label that will have all the information of the image within the Google image search results.

Google to Show Image License Metadata for all Image Content - NetQube Projects Pvt. Ltd.

Google is looking out for a new way for web businesses to show image license metadata in the Google images. Google has recently launched a new structured data element which will allow Google to show the license information of the image. You will be able to see a “licensable” label that will have all the information of the image within the Google image search results.

Google to Show Image License Metadata for all Image Content – NetQube Projects Pvt Ltd

Google is looking out for a new way for web businesses to show image license metadata in the Google images. Google has recently launched a new structured data element which will allow Google to show the license information of the image. You will be able to see a “licensable” label that will have all the information of the image within the Google image search results.

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Google to Show Image License Metadata for all Image Content

Google to Show Image License Metadata for all Image Content

Google is looking out for a new way for web businesses to show image license metadata in the Google images.

Google has recently launched a new structured data element which will allow Google to show the license information of the image. You will be able to see a “licensable” label that will have all the information of the image within the Google image search results.

The update is yet to go live!

Google says it is yet to go live but you can definitely get ready for it and start preparing your future content accordingly. So, if you are marking your images, Google may show your licensable information when the update is live.

How to markup?

You might want to check out how to add the metadata. There are two ways of how you can add the metadata; all you need to do is to give Google, the metadata that is eligible for the licensable badge and that can be done by any of the following:

Structured data

This talks of the connection between the image and the page where it leads, with the markup. You will always be required to add structured data. For every example, there must be an image, be it the same.

IPTC photo metadata

This is embedded into the image itself; the image and the metadata can move from one page to the other while they are still connected. You just need to embed IPTC photo metadata once for an image.

Why it is important?

Well, if you are tired of image theft of your attractive posts, this update will save your image content. When someone sees a licensable tag on the image, it will allow the viewers know about the rightful owner of the image and other relevant information. Not just image theft, it will also increase your business revenue. So, this new update from Google is a win-win; are you excited?

Comment your views on this update. If you are wandering for some digital marketing strategies, reach us.

FOR ORIGINAL SOURCE –https://www.netqubeprojects.com/blog/google-to-show-image-license-metadata-for-all-image-content/

Happy Birthday, Google Maps! Thank You for Being So Amazing on the Roads! - NetQube Projects - Web Development and Di...

Google maps have allowed road travelers to move anywhere without carrying a traditional map book. It is easy to reach point A to B with an in-built traffic detector and expected arrival time. Crossing 1 billion people in the world who are exploring the world with Google maps, it has turned 15 and has announced new features and updates based on the user experiences.

Happy Birthday, Google Maps! Thank You for Being So Amazing on the Roads! - NetQube Projects Pvt. Ltd.

Google maps have allowed road travelers to move anywhere without carrying a traditional map book. It is easy to reach point A to B with an in-built traffic detector and expected arrival time. Crossing 1 billion people in the world who are exploring the world with Google maps, it has turned 15 and has announced new features and updates based on the user experiences.

Happy Birthday, Google Maps! Thank You for Being So Amazing on the Roads! – NetQube Projects Pvt Ltd

Google maps have allowed road travelers to move anywhere without carrying a traditional map book. It is easy to reach point A to B with an in-built traffic detector and expected arrival time. Crossing 1 billion people in the world who are exploring the world with Google maps, it has turned 15 and has announced new features and updates based on the user experiences.

Happy Birthday, Google Maps! Thank You for Being So Amazing on the Roads! - NetQube Projects Pvt. Ltd.

Google maps have allowed road travelers to move anywhere without carrying a traditional map book. It is easy to reach point A to B with an in-built traffic detector and expected arrival time. Crossing 1 billion people in the world who are exploring the world with Google maps, it has turned 15 and has announced new features and updates based on the user experiences.

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Happy Birthday, Google Maps! Thank You for Being So Amazing on the Roads!

Happy Birthday, Google Maps! Thank You for Being So Amazing on the Roads!

Before 2005, the roads of this world were something else. Who doesn’t remember the time when they had to ask a passerby about their destination?

Hard times pass by! Especially with the coming of the amazing Google maps, our traffic troubles were put to rest. Google maps have allowed road travelers to move anywhere without carrying a traditional map book. It is easy to reach point A to B with an in-built traffic detector and expected arrival time. Crossing 1 billion people in the world who are exploring the world with Google maps, it has turned 15 and has announced new features and updates based on the user experiences.

Celebrating a new look

On its 15th birthday this year, Google has decided to offer a gift to all the users of Google Maps. Most of the users have already updated the application to discover the new features and many are yet to do that. The quick easy-to-explore tabs that you will see are Explore, Commute, Saved, Contribute, and Updates. Let’s discuss them all down below:
Explore

This tab will offer you everything from nearby restaurants, live music to playing arcade games. Showing reviews and ratings of the places you want to explore, you will be able to target the right destination before you leave.

Commute

The commute tab will help you get to the most efficient route that takes you to your destination. It will give you real-time traffic updates and suggestions about alternate routes that you must try.

Saved

Users generally save their location where they travel regularly or they want to travel in the future. This will instantly lead you to the places that you generally tend to forget. By saving the desired locations, you can navigate through the places you desire to go to.

Contribute

People contribute their comments, reviews, and rating to the places they have traveled. This information helps other travelers to know about the places they are planning to hop in. Every contribution is important and helps others to explore and understand the place better before visiting.

Updates

This tab gives you the trending feed where you could see the latest places where you can visit and the different places to eat. You can not only save or share the trending places but you can also directly chat with the business to get any information about them that you desire to know.

New Icon

Google is not done yet! Celebrating the new features and updates, Google Maps has come up with a new icon that leaves behind all the previous versions.

Not over yet!

There’s more to the birthday celebration of Google Maps. It has not just helped the travelers with their own vehicle but also the people traveling via public transport. No matter how you travel, your virtual Google map is working out in every way that would help you reach your destination on time, with great ease and convenience.

The previous year, Google maps helped the travelers to understand the crowd in the buses or other public transportation. To make your travel easier, Google maps offers insights about the routes based on the experiences of the past riders. Here are the insights that it helps you with:

Accessibility

You can enable special requirement support on Google maps app like identifying public transit lines, accessible stop-button, hi visible LED, or accessible entrance.

Security

Yes, that is true! You will now be able to know if a security guard, security cameras or security helpline is available.

Temperature

You can also see the temperature updates as recorded by the past riders which can help you plan your next outing.

Pick your way with AI

Google maps app has already introduced the Live View feature where the user could quickly pick their way; which route to pick. With the help of augmented reality; combining smartphone sensors, Street View’s real-world imagery, and machine learning, the features allow you to see your surroundings.

With the coming months, Google is trying to make possible how far a person is and to see the location as clear as possible.

Over the last 15 years, Google maps app has guided countless people to their destination and this journey is amazing. Let us see what’s more!
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FOR ORIGINAL SOURCE – https://www.netqubeprojects.com/blog/happy-birthday-google-maps-thank-you-for-being-so-amazing-on-the-roads/**

Is SEO Dying in 2020? Is SEO Worth It in 2020? – NetQube Projects Pvt Ltd

It’s no more typing ‘digital marketing Company near me’ but look for the SEO experts who are well-versed with the changing trends in Google. Watch your steps on Google or it will take away your traffic in no time.

NetQube Projects - Web Development and Digital Marketing Company

It’s no more typing ‘digital marketing Company near me’ but look for the SEO experts who are well-versed with the changing trends in Google. Watch your steps on Google or it will take away your traffic in no time.

Is SEO Dying in 2020? Is SEO Worth It in 2020? - NetQube Projects - Web Development and Digital Marketing Company

It’s no more typing ‘digital marketing Company near me’ but look for the SEO experts who are well-versed with the changing trends in Google. Watch your steps on Google or it will take away your traffic in no time.

Is SEO Dying in 2020? Is SEO Worth It in 2020? - NetQube Projects Pvt. Ltd.

We all know how dynamic SEO has been and the regular algorithms that are affecting the marketing strategies in the past few years. Understanding the time it takes any business to rank on Google, there have been steady thoughts that SEO is dead this year. What do YOU think? Is SEO dead?

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Is SEO Dying in 2020? Is SEO Worth It in 2020?

Is SEO Dying in 2020? Is SEO Worth It in 2020?

We all know how dynamic SEO has been and the regular algorithms that are affecting the marketing strategies in the past few years. Understanding the time it takes any business to rank on Google, there have been steady thoughts that SEO is dead this year. What do YOU think? Is SEO dead?

Now you might be starting to think that you should drop your idea of investing in SEO. But well, here’s what we think. And here’s what we found that might scare you a little more.

You can no longer play with the Google algorithms which changes every day it is difficult to pull strings with Google. This results in delayed outcomes and a lot of hard work that gives an understanding of the audience that SEO is dying. So, what are your thoughts on this subject?

FOR ORIGINAL SOURCE – https://www.netqubeprojects.com/blog/is-seo-dying-in-2020-is-seo-worth-it-in-2020/

Is SEO dead?

Well, there are no chances for the SEO to die. SEO would be dead when digital marketing would end, which is probably never going to happen. Speaking of the statistics, there are a few things that explain SEO will never die.

Do you know of the number of searches on Google every day?

You’d be amazed to know that around 2 trillion searches happen a day. With more than a billion blogs on Google, it is a quite difficult rank all the websites. But this doesn’t mean SEO is dead. Take an example here: when we type “What is SEO?” on Google, here are the results…
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So you see, there are about 62, 70, 00,000 results on Google to explain “what is SEO?” Supply is higher than the demand which is why it is difficult to rank your business in less time. So now you understand it is not what you think, but the opposite.
SEO is not dead but how do we know?
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So, as we discussed above, metrics might not favor you and it doesn’t mean that SEO as a channel is dead. There are numerous marketers who are doing great when it comes to getting the expected traffic for their business website. Rather, they are still growing their web traffic with the best SEO strategies that are working well for them.

Google is still helping countless businesses to grow their traffic every day because some businesses are using the right SEO strategies.
Google catches everything from everywhere
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If you think Google is caching your websites, you are wrong. Google is also reading through your social media accounts as well. Google is crawling your social media accounts and no doubt this also helps Google to give you little ranking.

No matter how hard you try to keep you away from social media, you still need to work upon it harder than you can think. This would not only help you index your site but brand building is another catch with it which will somehow help you better your ranking.
Google will show you what you like

Let’s understand through an example. Consider searching “best grilled sandwich”, this is how the result would be like:
This image has an empty alt attribute; its file name is Google-will-show-you-what-you-like.jpg

Check back after 40-45 minutes, the result will change to below search:
This image has an empty alt attribute; its file name is Google-will-show-you-what-you-like.png

With the assumption of Google being dead, it is working upon the algorithm to offer an unmatchable user experience. Backlinks, SEO metrics, and keyword density is an old part of the story but the user experience is something that is never going out of trend.

Consider a website that has countless backlinks and the users don’t like them; the website is not going to rank for a long time. If you are looking for something on Google and clicked the website on number 2 or later, after an hour or two when you search the same that website will rank on the top. You are the one to adjust the Google ranking because you are the user.

This is what we mean by saying “Google will show you what you like”.

For Google, users are important before anything and if your website is able to do that, you steal the rankings.
Niche-specific websites will rank
This image has an empty alt attribute; its file name is Niche-specific-websites-will-rank.jpg

You might be the best SEO Company in India but if you are writing everything on your website, Google is not going to call you for the in-house party.

Do you remember the one-stop-solution About.com?

It had everything you wanted but Google didn’t like it. Quite obviously, you cannot rank for everything you do. This gave their business a red alert and it almost died. Let’s see why the business failed:

As discussed, the business didn’t focus on one but multiple niches. You could find anything and everything.
The content wasn’t impressive and there was no in-depth information.
They added a lot of content that people hardly read.

The next thing they did was to specify their website to one vertical and let the other verticals go to another website. Here’s what they got:

Great traffic
Better ranking
Growth in revenue to 140%

Personalization is the new trend
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Being the best SEO Company in India, if you are not offering a personalized experience to your users, Google might take the tag from you.

When you search for something on Google, your results are different from that of your friends. Ever wondered why?

This is because Google is personalizing your experience on the browser. Based on your experience and past searches Google tries to personalize your future searches.
SEO is not dead but changing

‘Countless digital marketing Companies near me but none is able to rank my business.’ This is what you generally think when looking for search engine optimization services in Delhi. The reason is, they are unable to understand the changing algorithm of Google.

CTR is going down and Google is changing its algorithm every day just to make sure that the users get the best experience online. It is our business that has to adjust as per the algorithms.

It’s no more typing ‘digital marketing Company near me’ but look for the SEO experts who are well-versed with the changing trends in Google. Watch your steps on Google or it will take away your traffic in no time.