Shawn Mike
Are you in a carpet cleaning profession that is experiencing low business? Would you like to generate more leads and make your establishment more popular than your competitors? Well, you have come to the right place!
Generating online lead is a game of SEO. So today, we will teach you the SEO tricks that will help you generate solid leads for your carpet cleaning business. But before we get into it, you should know that generating leads is a time-consuming process that brings results after some time.
Are you in a carpet cleaning profession that is experiencing low business? Would you like to generate more leads and make your establishment more popular than your competitors? Well, you have come to the right place!
Generating online lead is a game of SEO. So today, we will teach you the SEO tricks that will help you generate solid leads for your carpet cleaning business. But before we get into it, you should know that generating leads is a time-consuming process that brings results after some time. Now that you know it, let us get into it!
What is a carpet cleaning business without a website? Long gone are the days when people used to print business flyers and left them at potential consumers’ doorsteps. Although this business practice did bring customers; however, it is a traditional practice that will soon be extinct. So, at this point, the best way of letting other people know about your setup is through a website!
A website with an eye-catching logo is a great marketing strategy because people prefer to look for solutions online these days. Also, people use online presence as a way to identify whether a business is legit or not. So, create a website and ensure to include necessary information in it such as your company’s services, contact information, address, and cleaning practices, etc.
A piece of blog, no matter how informational, is useless if it does not have any readers. Instead of begging your friends to visit your blog, you must learn the magic of keywords!
Keywords are a combination of words which the users enter in the search bar to look up information. So, the first thing you need to do is to find out how people are finding carpet cleaning businesses online. What phrases do they use? What words do they enter in Google to find services? Luckily, you can get to know this and much more through Google Keyword Planner.
To work this tool, simply enter your main service and it will provide you with multiple lists regarding the most popular phrases used by online searchers. From there, select a few that you think represents your services and start incorporating them into your blogs. For example, you have there is a high search demand for carpet cleaning services in London and your business provides their services there then carpet cleaning London will be the perfect keyword for you to target. This strategy always works since Google displays businesses that contain high-ranking keywords in the most meaningful ways!
Just depending on keywords to allow other people to find you online will not get you anywhere. Since the competition for keywords is extremely high, you need to secure your bases by increasing the number of time you incorporate the keywords. Now, we are not asking you to abuse keyword incorporation, we are simply telling you to increase your flow of content!
The more content you have, the more you can incorporate various keywords in it! So, get in the habit of creating and posting useful content regularly. Through this way, you will not only be creating informational content but you will also be creating various opportunities to incorporate keywords! That said, Google prefers useful and fresh content over old and boring post, so, it will be a win-win situation for you.
For generating maximum leads, you need to secure a spot in the first page of search engine results. To do this, you must register your carpet cleaning business in various online listings. Search engines determine a website’s rank by calculating all the links that point to it. This means that the higher the links, the better the website’s rank will be in the SERPs. So, you need to register your business on as many listings as possible since it indicates to search engines that your content is valuable compared to others.
There are various listings but you can start with Google My Business. That said, you must never ignore the local listings since they help in generating leads locally.
The sole purpose of creating a YouTube channel is that your business will get a platform to create and share video content. You can use this opportunity to introduce your business, give consumers a tour of your office, or show viewers your products. Moreover, you can create video content of your workers doing their job and share it to the platform. Through this way, people can see all the time and hard work that goes into the cleaning business.
Use the description box to share your website’s URL along with your contact information. This way, the interested parties will have a way of getting in touch with you. Just make sure to include various keywords in the description box to let people find your business organically.
Someone with a dirty carpet needs the services. Despite their best efforts, they are unable to find any reliable services online and this is just one case. There are many people whose online searches are rendered futile because they fail to find any cleaning services. Now, imagine what you could do with a paid ad that is directed at such people!
Google, social media, and various other platforms allow businesses to display their ads in exchange for a small fee. With the help of this, you can generate legit leads and attract more people to your business. Additionally, this will also connect you with local as well as international clients.
If you choose Google’s search engine for ads, you will only be charged when people click on the ads. Otherwise, you will be displaying your ads for free! On Facebook, you will have the freedom to run your ads wherever you want, i.e. Facebook or Instagram.
This is just a gist of all the ways through which you can generate positive leads. As mentioned above, online leads relate back to SEO. So, everything that you do in SEO will help you generate leads through much-needed exposure. That said, patience is the most important virtue when it comes to SEO or generating leads. Once you have applied all the techniques, you will not see the results instantly.
Generating leads through SEO is a long-term process that will slowly develop results. The only important thing to keep in mind is to have some Key Performance Indicators so that you can easily measure results or get rid of the practices that are not generating the desired results!
Shawn Mike has been working with writing challenging clients for over five years. His educational background in the technical field and business studies has given him the edge to write on many topi...
