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Updated by henry copeland on Mar 17, 2013
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The SUXORZ: the worst social media campaigns and practices of 2012

This list sets out "peoples' choice" nominees for the 2013 SUXORZ, Blogads' #smw13 roast of the last year in social media idiocy:

Mitt Romney "Amercia"

Romney's web developers had trouble spelling the word “America.” Whoops.

Applebee’s Fired Waitress Who Posted Receipt

An Applebee's waitress who posted a receipt with a note from a pastor complaining about the automatic gratuity added to the bill on the Internet was fired on Wednesday after the pastor complained to her manager. Reddit, Twitter and Facebook firestorm ensued.

American Apparel's Hurricane Sandy Sale

During Hurricane Sandy, American Apparel offers 20% off to the New England states "bored during the storm."

@kmart's debacle with #fab15toys

With the Sandy Hook Elementary School massacre permeating the news, @kmart and hundreds of toy-hungry tweeters dove into a #fab15toys twitterchat and toy giveaway.

Belvedere Rape LOLZ

Belvedere Vodka tweets an ad featuring a terrified woman being grabbed by a gleeful man with a catch phrase, "Unlike some people, Belvedere always goes down smoothly," implying she will be forced to perform oral sex. This obviously sparked outrage.

Burger King Punked

Burger King's official Twitter account got hacked -- and turned into a supposed McDonald's account.

#Hashtag havoc of the day: #Oscaring (with images, tweets) · heycori · Storify

Many Twitter users woke to see a promoted tweet atop their Trends box from Sprint and @OscarRoadTrip, promoting a phone giveaway and their Truly Unlimited data service, using the hashtag #Oscaring. Of course, there's another Oscar in the news ...

Pepsi Next: Pin to Win

Pepsi Next is using Pinterest for a Super Bowl party kit contest; but the contest is unfortunately pretty boring.

Moving Co Muscles Blogger for Bad Yelp Review

Casey Movers sent a letter threatening legal action if blogger's wife doesn't remove a negative review on Yelp.

Chrysler Botched Mommy Blogger Contest

Chrysler ran a contest to promote their vehicles- the winning blogger would win a trip for four to NYC, plus an iPad 2 to give away to their readers. Unclear rules and mismanagement caused a blog/Twitter feud.

New Jersey vs. Israel: Candy Bar Price War

Protest starts when a consumer uploaded a photo to Facebook showing the company's Pesek Zman candy bars cost more than twice as much in Israel as they do in New Jersey.

Samsung Stranded Bloggers

Samsung flew bloggers halfway around the world, then threatened to leave them there.

Disgusting Skittles Ad

Skittles' "Walrus" commercial includes a teen girl making out with a walrus.

HMV Live-Tweeted Layoffs

"We're tweeting live from HR where we're all being fired! Exciting!!"

Windows Had #DroidRage

Microsoft's #DroidRage Twitter attack on Android is an example of a hashtag marketing campaign gone horribly wrong.

Home Depot's "Richard the Cat" Tumblr

Richard The Cat - Home Depot wanted to take advantage of Tumblr's newly introduced Radar ad unit. They also heard that the kids love the memes. So they made their own cringeworthy image macro of a cantankerous cat hating on all things Christmas.

Durex's Twitter "Jokes"

Condom maker Durex caused controversy in South Africa after a Twitter campaign of edgy sex jokes included a tweet that supported sexual abuse.

Friskies "Catify Yourself"

Friskies has a new app that lets you see yourself as a cat, and it's kind of creepy.

General Embarassment

A lot of brands are not very good at tweeting. Here are five of the worst brand Twitter practices.

United Airlines Killed Beloved Pet

Pick-of-the-litter golden retriever died in United's care, United mishandles fallout.

Meme-based Kia ad campaign gets facepalm from Cheezburger users

Cheezburger—the company behind LOLCats—lent its meme-based branding to Kia for an ad campaign, but Cheezburger fans don't find it very "funneh."


The Girls HBO Tumblr encourages fan participation. Until you read the sidebar.