RD Innovation

Show advertisements nearby to the person's location when traveling and reading the ebooks or browsing RD website based on the interests he/she has. You can also provide coupons based the location & interest

With all the quality content available in some format in a repository somewhere in RD, its worth to expose this valuable piece of information through an app where the users can not just discover places of historical importance and take a virtual tour but at the same time have ability to hook up with third party travel agencies to book hotels and make other travel arrangements. A 360 degree/ panoramic view of the place can be made available in future with advanced google map api integration and satellite view. This idea was originally discussed a couple of years back and is a brain child of Raj Ramachandran along with other team members.

Details are added to the CBSP template.

Build games around the Mind Stretcher Book with crosswords, puzzles and games around words and numbers. Build community and tie the app to magazine.

With quality of magazines, novels and content available we can have it accesible to the commuters by bus and train.

We should create a mobile widget app which will provide Daily Quotes and on click should redirect to Quotes home page.

A Loyalty program should be added to all RD web and mobile application which will promote/Increase the Loyalty and revisits among current user base.

We should create promotional application which are majorly free to add more user to RD wagon. These app will send daily update to users which will encourage them in various daily targets. i.e. Help to Quit smoking, App for know your baby etc.

RD carries a Very rich Database of self-owned images which can further be used to promoted on various online sites.

Currently, We are spending more efforts on manual regression testing. If the testing is automated all the efforts spend will be reduced.

RD should also promote the various discount coupons, offered to various customer across other site. All user go for subscription initially survey the online before buying subscription.

We should use some type of products bundling for RD store (http://www.readersdigeststore.com/) where more than one similar products will be clubbed and can be purchased as group so that customers will be attracted to purchase because it will be cheaper than purchasing individual products.

Similar feature is already implemented in RDD (http://readersdigestdirect.com.au/) but it's not being used. Admin should properly use this feature to promote their products.

We can develop an app which can capture the geo coordinates of the photo taken from a smart phone and recommend places of interests, provide local coupons, travel related information around the geography where the photo was taken. Have to tie up this app with coupon digest and travel mascot..;)

Push jokes on mobile phones (apps) on daily basis and create more subscriber base. Use the subscribers to show location based ads and coupons promotions.

This is something we can probably do relatively quickly. All subscribers coming from smart devices ( ipads, android phone, iphones etc) should receive single page pdf with content like 13 things your doc. wont tell you, 13 things your waiter wont tell you. It could as well be a promotion of 13 Things book.

In my opinion, RD should be present in mobile devices like iPhone, Android Phones, etc.

However, having the magazine in small devices is not a smart move, but I would suggest create free iPhone/Android apps for our most visit sections in rd.com

For example, having an iPhone app that would have the Cartoon Jokes (http://www.rd.com/jokes/cartoons/) and having ads running in the app.
It is really cheap and easy to implement, as we already have the content and we would be just feeding the app using the existing rd.com feeds.

Hosting Music on site can be extremely Productive with footfalls.RD existing sites, specially new global web platforms can have sub interfaces to download, upload, interact, and online music managing and hosting. An efficient Music Apps for Mobile would add to the entertainment promotions.

Cuisine, Food & Foody Culture has been a topic of interest for millions. New Food pages like Recipe,Shopping Lists with an ability to design own cookery combinations, can be both fun & intuitive. A data bank of food content across all sites would ensure high promotions.

Online Broadcasting can be effective with some local tieups with broadcasting networks. Having site running a live match or a video news feed live can be connected with Registrations. More registrations would not only increase the brand value but would open gateways for future.

We should create an Application form, where user can subscribe/ Register to read epub for archive Editions.

We should create a centralized page on RDstore for daily deals where we can display all our discounted products and promote those products.
Similar like below:
http://deals.ebay.in/ebaydeals/index.php

We have a lot of Recipes with Digest let's use it.

This application will find the BMI of the User to arrive at Body / Structure Type and along with this ask the User to select training program - Muscle Building, Body Toning, Weight loss etc.

Based on the above parameters we will align the recipes available with Digest suited for these Lifestyle programs.

An app thru which user can find list of events in his/her vicinity should be made available to all the smart phone/ ipad users. This app can also provide other features like redirecting user to the Google Maps for finding exact route of the place, users giving ratings to the event based on their experience and users purchasing the tickets thru the website itself (may also gets redirected to the merchant’s website). This shall help in having increased user base and word of mouth publicity. Ads can also be placed on the page based on the geography/ interest etc. which shall give opportunity to RD to gain revenue. Apart from Ads, sale of tickets to the events can also be done on revenue sharing basis based on the maturity of the market.

This should be a typical daily code sweeps app linking to other offers and sweeps on rd.com but works as a native app on android and iphone ( all mobile devices ).

Everyone is looking for discounts and coupons whether on groupon or living social or by checking in foursquare. An android and apple app from RD can be a huge success. A tie up with Whole Foods for organic food, Drugs and Pharmacy would be few of options to explore/start with.