Joanna James
Over the last few years, the e-commerce industry has been steadily progressing. There are predictions that state that the total revenue of global e-commerce will amount to about $4.88 trillion by the year 2021. Here are the five emerging e-commerce trends that you need to follow in 2019, in order to stay ahead of your competition.
If you do not have enough capital to start an e-commerce business, you can look into Dropshipping. So, what does this entail? Well, you will be the middleman that acts between a manufacturer and a customer. You will be processing the purchase but need not physically handle the product. For this kind of business, the model is quite easy and has fewer risks and many benefits. For instance, you will only purchase a product after an order is placed, and also you don't have to spend on storage. These can reap many benefits.
People often don't use only one channel in order to make online purchases. The 2018 Omnichannel Buying Report stated that 87% of the consumers in the United States came to shop offline. 78% stated they buy on Amazon, 45% in online branded stores, 65% in brick-and-mortar stores, 34% on eBay and around 11% on Facebook. Therefore, to stay on top, you cannot be a one-trick pony. You will have to do multichannel selling in order to cater to omnichannel shoppers. Make your business available on many channels as possible.
The final step in online purchases is a payment. This can easily break or make your sale. The customer has gone through many steps and finally decided to buy this product. If your payment process is not smooth, you can easily lose a potential purchase and a client. The Baymard Institute States that, a staggering 70% of customers do not make the final purchase due to complicated payment processes. If you want to be profitable, you will need a smooth check out process. You can look into IT Services Company, the likes of XnetIT Australia, for advice and installation of the latest tech and software.
Right, we discussed the advantages of multi-channel or omnichannel selling. But that's not enough, you need to do one more step to be on top. You'll have to personalise every channel to provide a cohesive experience for the customer. Your interactions with the customer need to be personalised in all of these channels. If you cannot do that, you will offer a poor experience to the customer, which can be quite annoying.
Very often, many customers see the packaging as part of a product. The Dotcom Distribution Study sheds light into some statistics. It is said that 68% of customers see a brand as worthy by judging its packaging. 62 % of shoppers stated that they get excited about a product when they see a unique package. Therefore, you need to come up with an attractive and appealing packaging plan in order to get a loyal customer for your business.
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