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Over 500 million people consume Instagram stories daily. Facts like this should convince you to hop on and start using Instagram stories.
But how do you use stories to engage with customers or users?
These 8 tips would surely help.
Call to action is the easiest way to engage with the users. An effective call to action can turn your story from entertainment to driver of real business.
Going behind the scene adds an extra value to the customer. Every one wants to see behind the scene content.
For example if Nike post a video of an athlete promoting a shoe and then right after it shows behind the scenes for that ads.
Asking question in Instagram Stories is another way of engaging with your users.
Another benefit of this feature is if you are a brand or celebrity, your users will get to know you and if you add humour then they will know it's a human being handling that account rather than a robot.
You can record videos longer than 15 seconds and they will automatically be split into several stories.
Or, use a string of stories to string a narrative together. We recommend making a single thread no longer than 7 stories, as people’s attention will start to drop off.
Every story is a branding opportunity.
Don’t pass up the opportunity to build brand awareness by using your own fonts, colours, and logo.
Last year, Instagram teamed up with GIPHY to build a library of high-quality GIFs on Instagram Stories. Now you can add fun, expressive GIF stickers to any photo or video in your story!
We all know that Instagram Stories disappear in 24 hours. Well, it doesn't have to be that way. Highlight your stories for everyone to see for longer time, perhaps for the rest of your life.
Animated video is big in the design community right now and using them in your Instagram stories will give you an instant wow factor.
If you don’t have an in-house graphic designer to help you with animations, you can use Over’s media library of graphics and animations to customize your template
